PPC advertising and article marketing – how do they compare, and is one better than another? Well, to start off I should probably explain the basic premise of each. PPC advertising basically involves buying sponsored listings via a PPC company like google, yahoo, or others. But sometimes you have to pay much for your ad to appear as a sponsored listing in search engine/website results. Article marketing, on the other hand, involves writing optimized articles, including text anchor links back to...