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The Real Story About Google and Duplicate Content and Google and Duplicate Content and Google and...

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Posted 23rd October 2008 at 05:52 PM by Allen Graves

I sat through a TOTALLY KICK BUTT Google webmaster seminar yesterday.

Since the main presentation was about Google myths, one of the very first issues to come up was the issue of the "Duplicate Content Penalty."

I am happy to report that as far as Google is concerned, the Duplicate Content Penalty is no more!

That's right, there is no longer a penalty for having duplicate content on your website nor was there ever really a penalty to begin with.

When Google detects duplicate content on your website (meaning the same content on the same domain) it will simply choose one of them as the preferred version and display that one in the SERPs.

No penalty, no worries, no bad feelings.

So some of you may be wondering how to tell Google which one you want to be the preferred page. Well that's simple really...

In your XML site map, include the page you want to be preferred...leave out the one you don't.

This information couldn't be more up-to-date as I learned this all straight from the horses mouth YESTERDAY AFTERNOON.

Of course, this only applies to Google (as far as I know) and has nothing to do with the rules and policies of the top article directories like or!

Hope this helps!

Allen Graves
Views 8295 Comments 10
Total Comments 10


  1. New Comment
    jacktackett's Avatar
    Allen, any other tips/updates you can share? Sounds like a great seminar - was it in person or something online (just trying to see if I can weasle an invite next time :-) )
    Great post and Thanks!
    Posted 23rd October 2008 at 09:08 PM by jacktackett jacktackett is offline
  2. New Comment
    Jeremy Kelsall's Avatar

    Red Sox Rule

    Good info Allen - Hope you don't mind, but I posted the link to your blog posting in the General forum.
    Posted 23rd October 2008 at 09:28 PM by Jeremy Kelsall Jeremy Kelsall is offline
  3. New Comment
    Charles Harper's Avatar
    Cool info Allen...thanks!
    Posted 23rd October 2008 at 09:45 PM by Charles Harper Charles Harper is offline
  4. New Comment
    Official Google Webmaster Central Blog: Demystifying the "duplicate content penalty"

    Angela Edwards, myself and others have been sharing the above link for a long time, but still nobody pays attention...

    It's like you say Allen, proof doesn't seem to be forthcoming by those willing to give advice... thanks for sharing dude..


    Posted 24th October 2008 at 06:00 AM by JayXtreme JayXtreme is offline
  5. New Comment
    tommygadget's Avatar
    I started a thread about this where I created 10 blogs with exactly the same content. So far, they all are in the serps with different rankings but I cannot see any penalty. Just letting you all know.

    Posted 25th October 2008 at 10:20 AM by tommygadget tommygadget is offline
  6. New Comment
    Allen Graves's Avatar



    Can you guve an update on those blogs, now that it is several months later?

    Posted 13th February 2009 at 06:58 AM by Allen Graves Allen Graves is offline
  7. New Comment
    Have now read this and a couple of your other posts..many thanks for all the insight.
    Posted 25th February 2009 at 10:34 PM by zigstonk zigstonk is offline
  8. New Comment
    Allen Graves's Avatar
    You're welcome!
    Posted 17th January 2010 at 09:08 PM by Allen Graves Allen Graves is offline
  9. New Comment
    donmccobb's Avatar
    Good news. I always thought that the duplicate penalty was nonsense. Glad to hear that it is.

    Don McCobb
    Posted 2nd March 2010 at 03:36 PM by donmccobb donmccobb is offline
  10. New Comment
    David Sneen's Avatar
    Great to know! This information will definitely affect my SEO strategy!
    Posted 16th January 2012 at 01:30 PM by David Sneen David Sneen is offline

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