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Make Ad Revenue Part of Your Blog Plan

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Posted 10th May 2013 at 12:03 PM by alliance

When you’re doing things like blogging about your products (or someone else’s), there’s going to be room in the sidebar area for you to put things. Some people put an opt in box there, links to their social networking profiles, or hyperlinked images to the products they sell.

But don’t forget about using the space for ad revenue, too. Blogs in particular can be high traffic entities, so publishers and product owners love the idea of placing their ads on your blog.

Most people know these are not personal endorsements by you. If anyone asks, just be honest and let them know that’s a paid ad spot. There are two methods you can use to fill the ad space in your blog – or static website – AdSense and Direct Sales.

Adsense is a very quick and easy way to get ads set up on your website. AdSense is a program owned by Google where product owners pay people like you have their ads on your site.

You don’t get a flat fee, but rather earn money for every instance when a visitor on your blog clicks through to the product owner’s site.

The money you earn depends on what the topic is. Some topics pay a lot of money per click (like insurance, for example). Others pay just a few cents – which can add up if you have a lot of targeted traffic.

You have to be careful to follow all of the rules that companies set up for AdSense earnings. You can’t, for example, tell people to click on your link. That’s considered fraud!

Selling ad space will usually be an option once you get your traffic flowing in on a regular basis. Ad buyers will want to see stats of your site – and you can usually prove this by using a free tool called Google Analytics.

You can sell ad space in your sidebar, for example. You’ll do the very same thing in order to place the ad that you did with AdSense, only you’ll have the customer give you the code.

They may want a text hyperlink or an image ad.

Don’t let them have control over exactly what’s in the ad – set a few parameters. For example, you may restrict racy images for a dating site ad if you have an innocent parental site.

And don’t let them include text on the ad that makes it look as if it’s a personal recommendation coming from you.

Find more info on making Ad Revenue part of your Blog Plan here.
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