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Considering Paid Traffic? - Part One

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Posted 6th February 2016 at 10:06 AM by alliance

When you create a website for your business the idea is to gain new consumers.

However, even if you create a great website with a ton of great content it can be difficult to get the traffic that you need in order to gain these consumers.

Many companies rely on organic traffic in order to create sales for their business. The problem is, gaining organic traffic can take a lot of time. It is extremely difficult to boost your website to the top of a search engine page using only organic methods.

This is one of the main reasons that many companies turn to paid traffic ad campaigns.

Paid traffic refers to any type of paid advertisement that has a goal of bringing traffic to your website. There are several forms of paid traffic campaigns to consider. These include pay per click advertising, sponsored content advertising, fixed payment advertising, and pay per display advertising.

Each of these forms of paid traffic has pros and cons.


Types of Paid Advertising

Pay Per Click Advertising

Pay per click advertising is the most popular form of paid traffic.

Google AdWords is the most popular platform for this type of advertising. The reason that this form of paid traffic advertising is so popular is because you only pay for each click that your ad receives. This means that you are only paying when people actually click on your ad and go to your landing page.

When you use pay per click advertising you are guaranteed visitors to your website. These people were searching for the product or service that your company offers, which means that they are more likely to convert to a sale.

When using pay per click advertising it is extremely important that you set up quality landing pages for your ads. You want your landing pages to draw the consumer so that they want to buy your product. Creating a landing page for each of your ads will help improve your conversion rate greatly.

When you are using this form of advertising, it is important to make sure that you check your bounce rates and other metrics on a regular basis. Make sure that your landing page is fully optimized so that your bounce rate is low. If you have a landing page with misinformation, broken links, or full of terms that your potential consumer is not looking for you are going to see a high bounce rate.

When done correctly pay per click advertising can be extremely beneficial. You will automatically see an increase in traffic because your page will instantly be boosted to the first page on the search engines.

While Google is the number one place to use this type of advertisement, the cost can be quite high. There are other platforms such as Yahoo and Bing that can be used as well. These platforms can cost less, but they do not offer as broad of a reach. Consider starting your campaign on one of these platforms so that you can see which ones work the best. You can then move the campaign on Google once you have completed your research.

Pay Per Display

Another option for paid advertising is the pay per display. This type of advertising campaign can be beneficial as well. It is a good idea to use this form of paid traffic advertisement if you have a low budget because you will only pay when your ad is displayed and it will be cheaper than clicks.

You can choose how often your ad is displayed, which provides you with some control over how much you spend on the campaign.

One of the main issues with pay per display advertising is that if you have a poor ad copy you can end up spending a lot of money on advertising that shows little results. If you choose this type of paid traffic campaign, it is extremely important to make sure that you have a high quality ad and that it is being displayed on high traffic websites.

Fixed Payment Advertisements

If you are on an extremely tight budget for advertisement, a fixed payment option may be the best choice. This type of advertisement allows you to pay for a specific ad space. The space can be created for your ad alone or it can be shared with several other advertisements. If you are paying for a space all of your own you are going to pay a bit more, but it will guarantee that your ad is seen at all times.

Fixed payment ads can be effective when they are displayed on high traffic websites. However, when choosing this form of an ad campaign, you should know that while you know how much you will be spending each month, you may not see as high of an increase in traffic as you would with some of the other paid traffic options.

Sponsored Content

Another option for paid traffic is sponsored content. This can be a creative way to get your business linked to other websites. You will pay other companies to display content on their website, that includes a link to your website.

One of the benefits of this type of advertisement is that it can cost a lot less. In addition, you may find other pages that are willing to link to your content if you agree to link their website on your page as well.

This is a great way to create backlinks to your website, which can increase the amount of organic traffic that your site receives. However, when you are using sponsored content it is important to make sure that you are using websites that are reputable. Having links on poorly maintained websites can be detrimental to your success.

Part Two of this Blog Post will cover different paid traffic platforms. Basic understanding of Paid Traffic is necessary for any successful website.
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