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Kindle Authors: Market Them, and Make Money

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Posted 23rd April 2012 at 06:21 PM by angela99
Updated 23rd April 2012 at 06:25 PM by angela99 (typo)

As more and more material is published on the Kindle, getting found, and selling ebooks, is corresponding difficult. Some authors are banding together to create collaborative websites for promotion.

I wrote about this Kindle trend on my Creativity Factory blog. I think it's a great idea for authors to club together.

However, looking at the Rock It Reads site gave me another idea: this is a great opportunity for marketers.

You know how to create websites. Create a simple WordPress blog, with pages to promote authors. Add each author as a contributor to the blog, and they can post their own news and updates. (Or you can do it for them.)

Keep the number of authors for each blog small -- around five.

You can promote the website with SEO, articles, press releases etc, and can get links.

Writers are lousy marketers. (I'm allowed to say that because I'm a writer. :-))

If you were to create a site with five slots, and offer writers ongoing Web promotion for a fee (say $50 per author per month), you'd get takers. $250 per site isn't much, but if you had ten of these sites, you'd be making $2,500 a month gross.

Outsource the promotion for $1,000, and you'd clear at least $1,500 per month. You wouldn't need to spend much time on maintaining the business; just a couple of hours a week to stay abreast of the sites and the outsourcers you hire.

If you like this idea, and set up one of these sites, let me know. I think it's an idea which would help Kindle authors, many of whom are totally at sea when it comes to marketing and promotion.
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