Increasing Website Ad Revenue/Income via Optimization
Posted 15th May 2013 at 09:15 AM by ankitoberoi
A lot of webmasters and publishers dedicate a lot of their time towards increasing their website's traffic. Webmasters are going crazy trying to get more traffic and since search engines are one of the biggest source for online traffic, some even fall to the dark side while trying black hat SEO techniques to gain web traffic. After all, your website traffic is directly proportional to the advertising revenue your website earns. So, more the traffic, more you earn!
However, one important thing missed by many webmasters is optimization. Split Testing your visitors and showing them different variations of your web-pages or advertisement, can really help. In fact, my personal view is, if a webmaster spends enough time testing and optimising his website, with intelligent variations, it is easily possible to double your ad revenues, if not more!
I've seen this happen with a lot of websites. Ideally, you'd have to spend a lot of time on your site to double your traffic which would help double your advertisement revenue. Now Imagine, spending a fraction of that time to double your ad income, without any increase in website visitors.
Now, on the practical front, here are two common ways to Increase Ad revenue:
There are automated tools available to create and test such variations. Adpushup is one such tool, using which you can run tests and optimise ad revenue for your website.
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Author Bio
Ankit Oberoi is the co-founder of Ad Pushup, a testing tool for ad revenue optimization. The tool is being used by webmasters and publishers worldwide to increase their website's ad revenue. You can follow the author on Twitter @oberoiankit
However, one important thing missed by many webmasters is optimization. Split Testing your visitors and showing them different variations of your web-pages or advertisement, can really help. In fact, my personal view is, if a webmaster spends enough time testing and optimising his website, with intelligent variations, it is easily possible to double your ad revenues, if not more!
I've seen this happen with a lot of websites. Ideally, you'd have to spend a lot of time on your site to double your traffic which would help double your advertisement revenue. Now Imagine, spending a fraction of that time to double your ad income, without any increase in website visitors.
Now, on the practical front, here are two common ways to Increase Ad revenue:
- Try Different Ad sizes - Change the Ad sizes to see how it affects your CTR (Click through rate).
- Try Changing Ad placement - This is a very important method for increasing CTR and thereby - Ad revenue. What you do here is, you create different ad locations/spots/placements for each unit. By testing the CTR on each variation, we can easily conclude which spot is best for each of your ad units.
There are automated tools available to create and test such variations. Adpushup is one such tool, using which you can run tests and optimise ad revenue for your website.
Read more
Author Bio
Ankit Oberoi is the co-founder of Ad Pushup, a testing tool for ad revenue optimization. The tool is being used by webmasters and publishers worldwide to increase their website's ad revenue. You can follow the author on Twitter @oberoiankit
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