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How to Create Incentives for Your Brand on Facebook

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Posted 15th April 2013 at 12:34 PM by anthonymorrison

Use of social media to attract customers is not new. Likes, shares, comments have long since taken place of advertisements and banners. You can often see marketing tactics like:

1 like = 1 tight slap
1share = 1 salute
"Like for this and Comment for that"
Another way of attracting greater number of customers is to market promotional contests.
Vote for my darling doll
Vote for me in this singing competition
Vote for my dog, cat, parrot etc…

According to Anthony Morrison, such campaigns are designed to collect more likes for the page. Anthony Morrison is an
internet-marketing expert. He has been working in the field of internet marketing for many years. Anthony started his career as an entrepreneur with very little money in hand. He started his business from his home, with the help of an old worn out computer.
Today Anthony is a millionaire and a successful entrepreneur. He is a bestselling author. He has designed a number of courses. These books and courses are written in the context of internet marketing.

A Crowd Sourced Contest:
Many companies now understand importance of running a crowd sourced contest. What best can you get than a huge crowd asking their friends, friends of friends and family members to participate on your page? Then there are specially designed games who insist gamers to share the game with 10 or more friends and get free credit.

According to Anthony Morrison, the idea works on the point to get people and pursue them to try win something from your company by getting likes, comments or shares from as many friends as they can.

Could you remember a recent message from a friend asking you to like a photo, recipe, video, audio etc so that he/she can win the contest? They insist you not just to vote, but also share the post on your wall so that your friends can see the post as well. In this overall process, the exposure increases.

For example, consider a sample crowd sourced contest.

Number of likes on the page _ 100 (this is the lowest possible estimate we can take as an example, usually good company pages have likes more than 20,000)
Possible contestants _ 80
Each contestant has an estimated number _ 100 friends (again a mere hinting number)
Soon the word will be out from 80 contestants to their 100 friends and then to friends of friends. Now you can understand how companies reach to a greater audience.

How to create incentives:
The formula of creating incentive for your brand marketing is not a complex process. Following is given a step by step guide.

Host the Contest:

Host the contest on facebook, it is the best place to get audience. You can also get links to your website. Nevertheless, a Facebook page with one billion likes is the best place to start the contest.

Enticing Customers:

Next step is to select a prize that will act as an irresistible incentive. Make sure that the incentive is strong enough to hold attraction of the customers.

Type of the Contest:
Choose a contest type that best suits your company. The contest must define type of the company. For example, if yours is a cosmetics company, arrange a contest that is according to your company type. Bridal photo shoot, best party makeup, best eye makeup etc are a few illustrating examples.

Terms and Conditions:
Every company has its own set of terms and conditions. Mention them to every contestant.

Promote the contest and make its procedure simplest for your contestants.

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