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Top Four Tips to Write Killer Content for Your Website

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Posted 15th April 2013 at 12:40 PM by anthonymorrison

A study published in New York Times reveals that 79% of web traffic just glances on your page and turns away. Whereas, 16% of the visitors actually read the copy. This study clearly emphasized importance of arranging and presenting web content in right proportions. We can say that it is not easy or hard to write killer content for your website. It is just a matter of presenting a reader friendly copy.

Anthony Morrison has shared top four tips to write killer content for your website. According to Anthony, if the writer really wants to grab attention of the visitors, he must organize the content in prism format, most important content on top. Anthony believes that web content is backbone of all internet campaign. You cannot imagine Google, Yahoo, Skype or any other web giant without web content.

Anthony Morrison is an internet-marketing expert. He has been working in the field of internet marketing for more than 10 years. Anthony started his career as an entrepreneur when his father lost all of their family earnings in stocks. Anthony decided to support his family and for this purpose, he started earning side by side while continuing his college education. Today he is a famous internet marketer. He owns 20 companies and pays thousand dollars revenue.
Let us have a look on top four tips to write killer web content.

1- Write in "F" Format:
If you visit top news websites, you will find an identical pattern on most of them. They provide all important news information on top of the content. Then there are bullet points, headings, subheadings and images. Take for example CNN website. They provide summary of the news or article in bullet format. This summary helps the reader decide whether he should continue or leave the content.

2- Include Meta Content:
When a visitor comes on your website following search results, he is actually searching for certain keywords. If the visitor does not find these keywords in your content at once, he will instantly click back button. Meta content indicates use of headings, subheadings, bullet points and image description. If the visitor instantly finds out what he is searching for, he will bother to read entire content of your copy.

3- Break the content:
Writing entire story on one page will make the content too lengthy to read. Readers does not like to read a lengthy copy at first glance, however there is exception. If the reader likes the content, he will take time to continue reading. There are 65% chances that if a reader liked the content, he will keep returning to the website.

Best option is to provide links within content. Make the content interesting so that the reader is encouraged to read linked content as well.

4- Friendly and Conversational Content:
Once it was believed that business language and formal writing attracts more readers. Such content was thought to emanate more professional side of the copy. Today thinking of web experts is opposite to once established ideas. User friendly and conversational content is considered a big plus. Moreover, use of "You", "We" and "I" is increasing.

In most of the content, writers try to create easy conversation with the reader. Third person articles are no longer a sign of professional articles.

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