Building a revenue and profit model - Part 2
Posted 5th November 2008 at 12:02 AM by awesometbn
Tags kotler, sponsors, sponsorship, value added benefit
Sponsorship income
Consider for a moment all of the unique parts of your website, or your blog. Each one of these areas can be given special treatment by asking a company to "sponsor" it by paying you a flat fee.
For example, you probably have RSS feeds embedded in a section for news headlines, or to display recent posts by your favorite bloggers. You can change the title of this section from the generic "here are some RSS feeds" to "The latest headlines, brought to you by Company ABC" or something similar. This is a nice method of slicing up your regular content, in order to create a brand new revenue stream. "And now page 37, made possible by The Letter J." Haha, reminds me of Sesame Street. Instead of a text blurb, you could place a small graphic or logo supplied by the sponsor as the header for that section.
Most of us are probably familiar with sponsors for competitions and races. Their logo appears just about everywhere for that particular event. In sports, they even go so far as to rename the stadium or venue with the sponsor's name. You don't have to go that far to retain sponsors for your website, unless you're getting exceptional compensation. Just pick a few features that would work well for sponsorship: newsletters, specific pages, holidays, celebrations, sidebar, editorials, and so on.
One idea I really like is to ask for sponsors to help cover the costs of providing something of value to your customers, for free. That way you get paid up front from the sponsor, the customer gets a value added benefit, and it really can enrich your website as a trusted resource. Seems like a lot of marketing and winning over your customer is about positive perception.
Please leave your comments about ways in which you use sponsorship income. Next in the miniseries is the topic of alliance income.
Consider for a moment all of the unique parts of your website, or your blog. Each one of these areas can be given special treatment by asking a company to "sponsor" it by paying you a flat fee.
For example, you probably have RSS feeds embedded in a section for news headlines, or to display recent posts by your favorite bloggers. You can change the title of this section from the generic "here are some RSS feeds" to "The latest headlines, brought to you by Company ABC" or something similar. This is a nice method of slicing up your regular content, in order to create a brand new revenue stream. "And now page 37, made possible by The Letter J." Haha, reminds me of Sesame Street. Instead of a text blurb, you could place a small graphic or logo supplied by the sponsor as the header for that section.
Most of us are probably familiar with sponsors for competitions and races. Their logo appears just about everywhere for that particular event. In sports, they even go so far as to rename the stadium or venue with the sponsor's name. You don't have to go that far to retain sponsors for your website, unless you're getting exceptional compensation. Just pick a few features that would work well for sponsorship: newsletters, specific pages, holidays, celebrations, sidebar, editorials, and so on.
One idea I really like is to ask for sponsors to help cover the costs of providing something of value to your customers, for free. That way you get paid up front from the sponsor, the customer gets a value added benefit, and it really can enrich your website as a trusted resource. Seems like a lot of marketing and winning over your customer is about positive perception.
Please leave your comments about ways in which you use sponsorship income. Next in the miniseries is the topic of alliance income.
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