SEO strategies after the latest Google Hummingbird update
Posted 8th May 2014 at 03:35 AM by Backlinksboy
There are many ways in which people interact with the Internet. One of the biggest ‘tools’ offered by the Internet is search engine capabilities. And even though there are multiple choices in this category, according to many studies and statistics, Google rules the roost. One estimate puts Google’s market share; as far as search engines are concerned; at 67.5%. Small wonder then that most businesses pay a lot of attention to their search engine optimization strategy with specific regard to Google algorithm updates.
What are Google algorithm changes?
Simply put, every now and then, Google announces changes to its algorithm that will affect your website’s rankings and visibility. Some of the past and major changes have been:
· Penalizing websites which have too many ads
· Cracking down on keyword stuffing and black hat SEO
· Importance of recent content and
· Integration of local business data and so on.
The latest update that has everyone talking is Hummingbird and here is what you should focus on when it comes to your SEO strategies with this Google release.
What is Hummingbird?
It is based on new technology which does away with looking at words typed into the search bar. With Hummingbird, it is all about:
· The context of the question
· Using a bigger store of knowledge – the Knowledge Graph - to generate more relevant content for the user and
· Getting mobile device owners to enjoy better results when it comes to search engine results.
Your SEO strategy and Hummingbird
Primarily, you will have to focus on or renew your focus on creativity. With this update, Google has brought back immense importance to content. Which means that you have to create different kinds of content, refresh it regularly and make it genuine and engaging. Blogs, videos, advice columns and so on are getting more importance here. You will also have to concentrate on mobile friendly content.
Using more Google products
You may also be better served by integrating a larger number of Google products in your strategy. For instance, using a Google Plus profile and analytics tools from the search engine may stand you in better stead. It would also be useful to focus on long tail keywords because that is the core of the Hummingbird update.
Rewiring of your content
It would also be immensely useful to tweak your content to make it:
· More focused on answering the questions about your brand or business
· More interactive with the customers
· Capable of projecting your business organization as an expert in solving problems and answering questions.
One of the things that you can do is to integrate questions into your content itself. One thing that has not changed, even with the Hummingbird update, is the necessity to make your content original and engaging. The more specific and relevant the content, the better your search engine ranking.
Thus, keeping pace with the latest Google algorithm update will ensure that your search engine optimization strategy undergoes a bit of change in order to make your website relevant. Hummingbird ensures that people get richer and more relevant information when they use the search engine and this is something that every business organization must keep in mind.
Author Bio:
SEO Company In Australia provides reliable SEO services. We understand small business and create strategies based on custom research tailored to your business and industry. You can find out more about our SEO strategy at our website: Need an SEO Company in Australia?
What are Google algorithm changes?
Simply put, every now and then, Google announces changes to its algorithm that will affect your website’s rankings and visibility. Some of the past and major changes have been:
· Penalizing websites which have too many ads
· Cracking down on keyword stuffing and black hat SEO
· Importance of recent content and
· Integration of local business data and so on.
The latest update that has everyone talking is Hummingbird and here is what you should focus on when it comes to your SEO strategies with this Google release.
What is Hummingbird?
It is based on new technology which does away with looking at words typed into the search bar. With Hummingbird, it is all about:
· The context of the question
· Using a bigger store of knowledge – the Knowledge Graph - to generate more relevant content for the user and
· Getting mobile device owners to enjoy better results when it comes to search engine results.
Your SEO strategy and Hummingbird
Primarily, you will have to focus on or renew your focus on creativity. With this update, Google has brought back immense importance to content. Which means that you have to create different kinds of content, refresh it regularly and make it genuine and engaging. Blogs, videos, advice columns and so on are getting more importance here. You will also have to concentrate on mobile friendly content.
Using more Google products
You may also be better served by integrating a larger number of Google products in your strategy. For instance, using a Google Plus profile and analytics tools from the search engine may stand you in better stead. It would also be useful to focus on long tail keywords because that is the core of the Hummingbird update.
Rewiring of your content
It would also be immensely useful to tweak your content to make it:
· More focused on answering the questions about your brand or business
· More interactive with the customers
· Capable of projecting your business organization as an expert in solving problems and answering questions.
One of the things that you can do is to integrate questions into your content itself. One thing that has not changed, even with the Hummingbird update, is the necessity to make your content original and engaging. The more specific and relevant the content, the better your search engine ranking.
Thus, keeping pace with the latest Google algorithm update will ensure that your search engine optimization strategy undergoes a bit of change in order to make your website relevant. Hummingbird ensures that people get richer and more relevant information when they use the search engine and this is something that every business organization must keep in mind.
Author Bio:
SEO Company In Australia provides reliable SEO services. We understand small business and create strategies based on custom research tailored to your business and industry. You can find out more about our SEO strategy at our website: Need an SEO Company in Australia?
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