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Google’s Acquisition of Services Marketing Wildfire

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Posted 11th August 2012 at 11:06 PM by bamstk090

Google again expanded its business by acquiring marketing and management services to assist penetration Wildfire Google into the social media market. link building service

Wildfire Google acquired by the acquisition of approximately USD $ 250 million, according to sources close enough to the acquisition agreement. The source of this claim is not authorized to divulge the acquisition cost to the public, so that no condition of anonymity.

As reported by Reuters (07/31/2012), Wildfire own a marketing and advertising service platform that moves on the popular social networking market. Wildfire itself has had some big clients such as Sony Corp. and Amazon.

Wildfire provides software or software that connects to various social networking services like Facebook, Twitter, and LinkedIn Pinterest and allows customers to manage the brand or their brand presence on social networks.

Last month, the Internet giant Google has bought social media start-up service Meebo last June with the acquisition value of approximately USD $ 100 million.

“There are still many opportunities for advertisers to get their messages appear in social media. As more and more social sites are used, such as Pinterest and Facebook, it will be more complicated for companies to manage the presence of the brand or their brand, “said Ben Schachter, an analyst at Macquarie.

Wildfire was founded by Victoria Ransom and Alain Chuard in 2008. Wildfire has about 400 employees and has more than 16,000 business clients marketing including 30 of the world’s top 50 brands.

Google plans to combine the Wildfire service with online advertising services through Google’s DoubleClick ad business.

source : Google’s Acquisition of Services Marketing Wildfire
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