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How To Design Your Landing Pages For Better Conversions

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Posted 2nd July 2014 at 12:27 PM by beasty513

Some time ago there was a period where all I could
think about was how could I come up with new ways to generate traffic to my site.


I didn't pay much attention to the traffic that I already
had coming in. I thought once that I generate traffic,
that was it. That was all I had to do.


But as luck would have it, I came across an article on
the web talking about importance of landing pages.
So I revisited my landing pages, and I have to admit,
they were less than satisfactory. So I did further
research and then proceeded to work on the
improvement of my landing pages giving in the
hopes of increasing conversions.

And boy, did it ever.

And I am going to share with you today what I have learned.

In this special 2 part series of the DO's and DON'Ts
on designing your LANDING pages, the first part
today we will focus on the fatal mistakes that you
can and SHOULD avoid


1) Be Clear
Inserting too many links or navigation
on your sales page only further confuses your
potential prospects and it can leave them disorganized.
The desired call of action can easily be overwhelmed
with these amount of choices at hand.



2) Design Disaster
1st impression counts. Whether it
is in real life or in cyberspace. And in the
World Wide Web, people can already have a first
impression on your site as fast as under a second.
That's not much time to make an impact doesn't it?
Having overly-colorful choices of design for your
site can be just as distracting or damaging as having none at all.




3) Reputation
If you are a yet-to-be an established
company or brand name then you are going need
to earn the trust of your visitors if you want them
to do business with you. Validation such as
testimonials from recognized and trusted names
is a great way to establish the credibility of your company.





4) Information Overload
Information is good but if you squeeze everything
in one landing page, it'll just look like 1 big boring
wall of text. Too much text can easily turn off
visitors as they will have a hard time separating
the facts from the fluff. This can leave easily them
frustrated. And that's the last thing you want to do.




5) Form Filling
It's alright for a landing page to have a form
to gather additional information from its
visitors. But you know when a form has simply too
many fields to fill when you actually have to mouse-scroll
or press page down more than once to see it from
head to toe. Don't expect many people to take the
effort to fill in such a lengthy form (on a sales page).
You'll be lucky if there are any even.

Ok, we've about covered it for the NO-NOs when
it comes to your landing page. Stay tuned for the
2nd part of this newsletter where we talk about what
you SHOULD do on your landing page to help with conversion.


Cheers,
Christian
MMO Success Secrets
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