Given the multiple changes that have been recently made to Google’s algorithms, it’s no surprise that so many businesses are struggling to maintain their ranking with the search engines and keep up with present SEO practices.

Could the latest Google penguin update have had an impact on your traffic? Are backlinks no more a priority? These are questions that so many businesses have been left to ask themselves.

However, it doesn’t matter what changes are taking place...

First of all I will tell you what kind of links you should forget about.

This kinds of links will harm your site so you have to avoid them in the future.

Google penalize this kind of links that are very easy to obtain :

1. Wordpress comments

2. Article directories

3. Forum profiles and signatures on low pagerank sites !!

4. Guest book comments.

So , this are the main kinds of links you should...

1. Try to not over optimize your page at on page factors

2. Use at least 5 anchored links ( 10 are recomended) for one url.

3. Link diversity . Use all kinds of links not only 2 types.

4. Check the next chapter called “ Link building never dies “ to see which types of links are recommended and which are Forbidden

5. Link building timing. Create your own timing , not put all the links at once. I recommend to start with not more than 20-25...

Yes Google tells everyone which are the natural keywords he consider that you are very prepared to rank .

For finding this results you have to use the famous Keyword tool that Google provide for free. It is very important to get targeted traffic for your site so let's check which are the keywords Google consider that we are right to rank, so very natural to buid links on it.

All you have to do is go to Keyword tool and make some settings like this :

...

Google's Penguin update is also called Over optimization penalty update.

Today, we want to change gears a little and expound on the over-optimization penalty and linking.

By discovering what NOT to do, you can gain a better understanding of what TO do and find out specific SEO strategies that will make sense for your website.

As we usually say, no one knows Google’s exact algorithm or what Google is ready to penalize. All we can do is take what we...