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Author Rank is the Latest Concoction by Google

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Posted 27th September 2013 at 02:07 PM by Brian Lett

Right around the exact same time that Google+ was launched in June 2011, Google formally declared the Google authorship where authors could link their content to a Google profile and determine it to Google in search rankings.

However, the thought of ranking Internet authors truly dates back much more, according to Mark Traphagen, manager of electronic outreach at research optimization firm Virante.

They're formally known as representative rank patents. Several patents apply to this where they talk about being able to evaluate quite a few kinds of stuff, with the author being one of those agents, hence the term 'author rank' has sort of sprung up like a folk term. It's not really a Google term," says Traphagen.

Google's move toward quality and authority

At this time, Google's authorship application leads to profile photos that appear beside search results in Google. "It's great personal branding, and in the majority of cases people seem to believe that it increases your ctr for search results; that people are more than likely to click on a result that has a face near it," Traphagen adds.

But industry experts forecast that "author rank" is another signal Google will use in its position of internet content, as demonstrated by a video introducing Google authorship to the world.

Might it be possible Google has already been with a version of author rank? Traphagen doesn't believe so. "We've had some encouraging signs on the way," for example Google Webspam team leader Matt Cutts saying in videos posted online and at conferences that it's something Google intends to do, rating the most authoritative authors on certain theme higher in serp's. Nevertheless, Traphangen states most of the language he's heard is future-oriented.

Another sign that Google might be working in this direction is just a recently introduced characteristic highlight indepth articles. "It's turning up on a finite basis to date, but it occurs for highlevel topics," states Traphangen. "In the search results, you'll get a special box that will have three featured articles inside, and Google calls these 'in-depth articles.'" Such content will delve deeper into the searched topic and Google search results for them display the publisher's logo and at times indicate the writer, also.

Just how to get ready for Google writer rank

How will you prepare your search engine marketing strategy for the possible inclusion of writer position in Google's algorithms? Here are a few steps that you can follow now:

1. Be sure you have Google authorship connected with your articles, both on your own website and on some other web sites you contribute to. If at all possible, the sites you write for should comprise a Google link to your profile in the bottom of the post or on an author page. Then connect all of the sites you contribute to, including your own blog, to the contributor area of the Google profile.

2. Can you write for a website that won't listing you as a contributor? You can still link back to the publisher within the contributor section in your Google author profile.

3. Continue focusing on quality content.

4. Consider allowing authoritative bloggers or writers to guest post on your website and join their Google authorship to your content. "If and when that starts to be a strong ranking factor for all those writers, that's only going to drive more visitors to your website. If their content on your website is ranking better due to the personal authority, that's a positive factor for your web site," Traphangen explains. Authors reap the benefits of posting on sites that got a high rank within the subject area, but writers with a higher rank in an area can assist the website they compose for as well. Writers with their particular audiences can bring eyeballs, increase trust and enhance the quality of content on your website, so that it's a good marketing move generally, in addition to prospective future benefits with research.

Obtain a head-start by making certain you got a Google brand page. Just like Google authorship, a verified link between the Google page and the manufacturer page is required. You may apply to possess the page confirmed, when you get enough followers on a brand page, and content marketing specialists consider that this too may well be contained within the algorithm to determine page ranking in the future.

If you're interested in getting a bit more specialized, you can definitely go to Google's netmaster tool, log into your account, and search the data on content throughout the net connected to your authorship.
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