You want to have a real name for every email address in your email list, right?
We all know this because names dramatically improve performance – only drawback is that your optin rate starts to drop when you include more fields (even just adding a “First Name” field” dropped one of my forms by near 30%). Catch 22.
How cool would it be if by magic you could take a list of raw email adresses and then automatically put a real first name and second name to it?...