Techniques, tips and tricks to boost free and paid traffic to your website, get more leads and boost your conversions through the roof.
Behavioral marketing can boost your conversions through the roof
Posted 13th August 2015 at 09:49 AM by cash365
Updated 16th September 2015 at 04:10 PM by cash365 (event date changed)
Updated 16th September 2015 at 04:10 PM by cash365 (event date changed)
Behavioral marketing comprises a range of technologies and techniques used by online website publishers and advertisers.
(Are you in a hurry? Grab your free and complete three day behavioral marketing training to get 25% or even higher conversion rates, like Frank Kern, here at OKbizz.com/blog.)
The aim is to increase the effectiveness of advertising and boosting conversions, using web-browsing behavior information and other behaviors from surfers or subscribers, such as reactions to email marketing campaigns (opening or not of emails).
In particular, behavioral marketing uses information collected from an individual’s web-browsing behavior (e.g., the pages she visited or the searches she has conducted), to select advertisements to display or to provide information about at what point she leaves a video.
When a consumer visits a web site, the pages she visits, the amount of time she views each page, the links she clicks on, the searches she makes and the things she interacts with, allow sites to collect that data and create a 'profile' that links to that visitor's web browser.
As a result, site publishers can use this data to create defined audience segments based upon visitors that have similar profiles. When visitors return to a specific site or a network of sites using the same web browser, those profiles can be used to allow advertisers to position their online ads in front of those visitors who exhibit a greater level of interest and intent for the products and services being offered.
Properly targeted ads will fetch more consumer interest, thus the publisher (or seller) can charge a premium for these ads over random advertising or ads based on the context of a site.
Behavioral marketing can be used on its own or in conjunction with other forms of targeting, based on factors like geography, demographics or contextual web page content. It's worth noting that many practitioners also refer to this process as "Audience Targeting". This comes in very handy if you are selling a product or offering a service online.
As already mentioned, behavioral marketing can also be applied to a variety of other user behaviors, for example to monitor how much they saw of a video or if they opened an email. So if a marketer sends traffic to a video, he can email those who didn’t finish watching, reminding them of an offer they missed. If the email was not opened he can email the same content again.
Behavioral marketing may be a bit complicated to set up, but you just have to do it once to automate the whole process. Frank Kern is using plusthis.com (works together with Infusionsoft) for the video tracking and the personalized dates used in countdowns (their Smart Links feature). You can also use Evergreen Business Systems. One thing: it is costly!
Online product and service sellers using behavioral marketing are reporting conversions going up from 1% to 25% or more. Imagine what this will do to your earnings!
If you want to learn how to properly apply behavioral marketing without all the big expenses involved, hop over to OKbizz.com/blog to learn more about it, but you must hurry, because this free offer closes before September 19/2015, after that you will have to pay 47 to 197 USD (depending on the plan you choose) to get access to this valuable information.
(Are you in a hurry? Grab your free and complete three day behavioral marketing training to get 25% or even higher conversion rates, like Frank Kern, here at OKbizz.com/blog.)
The aim is to increase the effectiveness of advertising and boosting conversions, using web-browsing behavior information and other behaviors from surfers or subscribers, such as reactions to email marketing campaigns (opening or not of emails).
In particular, behavioral marketing uses information collected from an individual’s web-browsing behavior (e.g., the pages she visited or the searches she has conducted), to select advertisements to display or to provide information about at what point she leaves a video.
When a consumer visits a web site, the pages she visits, the amount of time she views each page, the links she clicks on, the searches she makes and the things she interacts with, allow sites to collect that data and create a 'profile' that links to that visitor's web browser.
As a result, site publishers can use this data to create defined audience segments based upon visitors that have similar profiles. When visitors return to a specific site or a network of sites using the same web browser, those profiles can be used to allow advertisers to position their online ads in front of those visitors who exhibit a greater level of interest and intent for the products and services being offered.
Properly targeted ads will fetch more consumer interest, thus the publisher (or seller) can charge a premium for these ads over random advertising or ads based on the context of a site.
Behavioral marketing can be used on its own or in conjunction with other forms of targeting, based on factors like geography, demographics or contextual web page content. It's worth noting that many practitioners also refer to this process as "Audience Targeting". This comes in very handy if you are selling a product or offering a service online.
As already mentioned, behavioral marketing can also be applied to a variety of other user behaviors, for example to monitor how much they saw of a video or if they opened an email. So if a marketer sends traffic to a video, he can email those who didn’t finish watching, reminding them of an offer they missed. If the email was not opened he can email the same content again.
Behavioral marketing may be a bit complicated to set up, but you just have to do it once to automate the whole process. Frank Kern is using plusthis.com (works together with Infusionsoft) for the video tracking and the personalized dates used in countdowns (their Smart Links feature). You can also use Evergreen Business Systems. One thing: it is costly!
Online product and service sellers using behavioral marketing are reporting conversions going up from 1% to 25% or more. Imagine what this will do to your earnings!
If you want to learn how to properly apply behavioral marketing without all the big expenses involved, hop over to OKbizz.com/blog to learn more about it, but you must hurry, because this free offer closes before September 19/2015, after that you will have to pay 47 to 197 USD (depending on the plan you choose) to get access to this valuable information.
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