5 Tips to Social Media Done Right
Posted 19th December 2013 at 10:03 PM by Chrisb720
Tags social media
Owning a website, or promoting a business can be quite an involved process. However, those that do it properly make the effort to cover all angles.
Although it is important to rank in search engines, it is also important to engage with your visitors and potential customers.
Talking with your visitors and existing customers gives things a personal touch. It is also a great way to keep everyone up to date on your product/cause, while also allowing free promotion to occur.
By free promotion, I mean when others actually promote your product for you. This normally occurs when you offer something extra, even if it is just a personal touch or sense of humor.
Using Social Media | The Right Way
Social media was designed originally for people to be social. This means that communication is normally a key aspect of all social platforms. They were designed so that people could share their stories, photos and other things that they wanted to chat about with friends.
These then became a powerful platforms for marketing. However, if all you do is spam your contacts and promote, you will likely lose contacts.
In order to grow, you need to be personal and actually engage with your followers.
You should consider offering something for free. This can be information, tips, samples or even products. People normally appreciate a freebie.
Creating forums, chat groups, or subjects on your business/interest area can make the world of difference. This can make it easy for people to find you. However, don’t just make it focus on your product, but more in the area in which your expertise lies and is relevant to your product/website.
Spreading visuals helps a lot. ‘A photo is worth a thousand words’ is a very old saying. This really applies to social media. Graphics, photos and videos can grab a visitors attention and also help to deliver your message more effectively.
Key Points To Social Media
1. Engage your connections - Actually communicate with them and answer questions.
2. Use Groups - Chat groups in social media will allow more people to find you.
3. Offer something extra - Whether tips, advice, or a freebie ... Your followers will appreciate it.
4. Use visuals - Colours, movement, graphics and pictures all help to catch someones attention, engage and entertain.
Aside from these aspects, be sure you are setup for social media too. Make sure that your website or page is setup with social media share widgets/buttons. These allow your visitors to share you with their contacts.
Having graphics and photos on these pages will further increase the chance of them to be shared, particularly on photo orientated sites like Pinterest. Every share helps!
Although it is important to rank in search engines, it is also important to engage with your visitors and potential customers.
Talking with your visitors and existing customers gives things a personal touch. It is also a great way to keep everyone up to date on your product/cause, while also allowing free promotion to occur.
By free promotion, I mean when others actually promote your product for you. This normally occurs when you offer something extra, even if it is just a personal touch or sense of humor.
Using Social Media | The Right Way
Social media was designed originally for people to be social. This means that communication is normally a key aspect of all social platforms. They were designed so that people could share their stories, photos and other things that they wanted to chat about with friends.
These then became a powerful platforms for marketing. However, if all you do is spam your contacts and promote, you will likely lose contacts.
In order to grow, you need to be personal and actually engage with your followers.
You should consider offering something for free. This can be information, tips, samples or even products. People normally appreciate a freebie.
Creating forums, chat groups, or subjects on your business/interest area can make the world of difference. This can make it easy for people to find you. However, don’t just make it focus on your product, but more in the area in which your expertise lies and is relevant to your product/website.
Spreading visuals helps a lot. ‘A photo is worth a thousand words’ is a very old saying. This really applies to social media. Graphics, photos and videos can grab a visitors attention and also help to deliver your message more effectively.
Key Points To Social Media
1. Engage your connections - Actually communicate with them and answer questions.
2. Use Groups - Chat groups in social media will allow more people to find you.
3. Offer something extra - Whether tips, advice, or a freebie ... Your followers will appreciate it.
4. Use visuals - Colours, movement, graphics and pictures all help to catch someones attention, engage and entertain.
Aside from these aspects, be sure you are setup for social media too. Make sure that your website or page is setup with social media share widgets/buttons. These allow your visitors to share you with their contacts.
Having graphics and photos on these pages will further increase the chance of them to be shared, particularly on photo orientated sites like Pinterest. Every share helps!
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