How to Get People to Sign up to Your Newsletter
Posted 15th January 2014 at 05:43 AM by Chrisb720
Tags e-marketing, email, newsletter, online marketing
What’s the Fastest Way?
Paradoxically, trying to get too many people to sign up to your newsletter as quickly as possible is actually more work and takes longer than taking your time to develop a strategic plan.
A good newsletter sign up strategy should aim for organic growth. This is a style of maturation that, like the roots of a planet or tree, has many different tentacles and uses different ways of securing new names. This method should also be repetitive and done over an extended period of time if not permanently.
Aim for slow, daily increases rather than sudden fast growth.
Use Your Website Homepage
The most effective mechanic for a newsletter is to use a sign up form at the top and/or bottom of your website. Make sure the link to the sign up form is available on every page in your website, so that potential customers don’t have to go searching for it.
Many sign up mechanics are available on the internet and some are free such as MailChimp which earns its revenue from additional services you may wish to subsequently buy.
Integrate in Your Emails
In the signature portion of your email layout, we recommend you design a link to your newsletter subscription, so that all your communications can be shared with new prospects, who may not know of your website or newsletter.
People often share information, and a great newsletter is one that is passed on to potential customers. Think about this when creating content for your newsletter, and ensure a link to facilitate sign up that is quick and easy.
Offer Rewards & Prizes
In every communication aperture of your company, from invoices to product delivery, try and encourage people to sign up for your email newsletter. Use prizes and incentives to attract new customers. You may even wish to use awarding prizes as a form of news in your newsletter, to announce the lucky winner and encourage additional newsletter sign ups.
Create Valuable Content
In the internet age we must embrace the idea that we can ‘guest post’ in a wide variety of digital channels that don’t necessarily belong to us. By partnering up with collaborators, our content can be of interest to different customer segments outside of our normal business revenue.
Is that TV blog you occasionally visit, also going to be of interest to my Hi Fidelity Stereo equipment? Wherever you appear, make sure you include an email sign up form or hyperlink to grab new customers interested in your products and service.
Have You Ever Written a White Paper?
Very often we are more of an expert in our field than professional media pundits. This positions us to write thoughtful white papers on the state of, or future of our industry. Have you considered writing one of these for internet placement and distribution, with a newsletter subscription link to sign up with?
Paradoxically, trying to get too many people to sign up to your newsletter as quickly as possible is actually more work and takes longer than taking your time to develop a strategic plan.
A good newsletter sign up strategy should aim for organic growth. This is a style of maturation that, like the roots of a planet or tree, has many different tentacles and uses different ways of securing new names. This method should also be repetitive and done over an extended period of time if not permanently.
Aim for slow, daily increases rather than sudden fast growth.
Use Your Website Homepage
The most effective mechanic for a newsletter is to use a sign up form at the top and/or bottom of your website. Make sure the link to the sign up form is available on every page in your website, so that potential customers don’t have to go searching for it.
Many sign up mechanics are available on the internet and some are free such as MailChimp which earns its revenue from additional services you may wish to subsequently buy.
Integrate in Your Emails
In the signature portion of your email layout, we recommend you design a link to your newsletter subscription, so that all your communications can be shared with new prospects, who may not know of your website or newsletter.
People often share information, and a great newsletter is one that is passed on to potential customers. Think about this when creating content for your newsletter, and ensure a link to facilitate sign up that is quick and easy.
Offer Rewards & Prizes
In every communication aperture of your company, from invoices to product delivery, try and encourage people to sign up for your email newsletter. Use prizes and incentives to attract new customers. You may even wish to use awarding prizes as a form of news in your newsletter, to announce the lucky winner and encourage additional newsletter sign ups.
Create Valuable Content
In the internet age we must embrace the idea that we can ‘guest post’ in a wide variety of digital channels that don’t necessarily belong to us. By partnering up with collaborators, our content can be of interest to different customer segments outside of our normal business revenue.
Is that TV blog you occasionally visit, also going to be of interest to my Hi Fidelity Stereo equipment? Wherever you appear, make sure you include an email sign up form or hyperlink to grab new customers interested in your products and service.
Have You Ever Written a White Paper?
Very often we are more of an expert in our field than professional media pundits. This positions us to write thoughtful white papers on the state of, or future of our industry. Have you considered writing one of these for internet placement and distribution, with a newsletter subscription link to sign up with?
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