Sell Information Products to China

In June 2008, the average Chinese internet user spent 19 hours a week online, an increase of almost 3 hours per month over the period ending December 2007.

What are they doing online? They are looking at online music, news, video, search engines, email and online games. 25% are purchasing online and 18.5% are participating in online educational pursuits.

An increased willingness by the Chinese to purchase online is a direct result of more developed and reliable payment and fulfillment systems (now used by 22.5% of Chinese internet users). A whopping 63 million Chinese people now shop online, and obviously the more reliable the systems become, the more that higher that figure will become.

The major cities, particularly Shanghai and Beijing house the lion’s share of online shoppers.

There is a huge demand in China for information products, and with many professional Chinese being educated in English-speaking countries, they have no hesitation in purchasing such products online, in English.

However, despite the pathways being there for marketing to the Chinese and quality translation services available if needed, there are cultural subtleties that should be understood before tackling a project with the Chinese market as a focus.