New book - Email Marketing Gold
Posted 7th February 2013 at 04:51 AM by pawlu68
Good morning
As most newbies probably have done, when I first got into IM at the beginning of last year, I enthusiatically spent lots of $$$ in training courses. Aside from people like Chris Farrell, Vick Strizheus, Ken Faminoff etc. whose training I followed assiduously, I also sought to watch as made videos, webinars, etc .... always with a view to refining what I knew about traffic generation and monetization ... and making it work for me.
I believe I have accumulated many very useful tips ... or Golden Nuggets of information and am putting all of this into an ebook and follow up course.
However, with a view to making it better, I shall in the next few days be posting some initial chapters.
While I hope this is useful information to the readers, I would also love to receive feedback and comments.
Thanks in advance to all
As most newbies probably have done, when I first got into IM at the beginning of last year, I enthusiatically spent lots of $$$ in training courses. Aside from people like Chris Farrell, Vick Strizheus, Ken Faminoff etc. whose training I followed assiduously, I also sought to watch as made videos, webinars, etc .... always with a view to refining what I knew about traffic generation and monetization ... and making it work for me.
I believe I have accumulated many very useful tips ... or Golden Nuggets of information and am putting all of this into an ebook and follow up course.
However, with a view to making it better, I shall in the next few days be posting some initial chapters.
While I hope this is useful information to the readers, I would also love to receive feedback and comments.
Thanks in advance to all
Total Comments 5
Comments
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My table of contents currently looks like this
Posted 7th February 2013 at 05:41 AM by pawlu68
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Chapter 1 - Eight key fundamentals in Email Marketing
KEY #1 – Your marketing message MUST be consistent
Every aspect of your marketing, from your squeeze page to your website to your email outreach campaign, should contain a consistent message. If you don’t have a clear purpose for your marketing, potential subscribers may become confused about what you or your company stands for and will not trust the products and services you offer. If they don’t trust you, you have lost the sale and possibly your subscribers too – a double whammy for any business! And therefore, it is imperative that one is clear and consistent with respect to both message and delivery.
KEY # 2– Follow through (Do what you said you would do)
Once you attract subscribers through your list, follow through in a timely manner with the newsletter or other materials you have promised them. Your subscribers have signed up because they have a need or interest that they believe you can fill, so deliver what you promised immediately. You are in the business of building trust. If you do not faithfully respond to their needs by providing exceptional and free value, you will very quickly lose out on the opportunity to establish that trust.
KEY #3 – Your best prospects are ones that you nurture.
As you give your prospective clients something of value related to your business, such as a “How To” with practical steps, you are giving them reasons to trust you, your products and your services. Over the course of numerous emails, you begin to develop an easy-going, professional relationship with them. These people are the ones who are more likely to become long-term customers.
KEY #4 – Build Rapport with your Subscribers.
It is natural for people to assume that when they receive follow-up emails, that they are getting personalized attention and that the sender really cares about their needs. Of course, there is no way that you could send personalized emails by hand to every one of your potential subscribers or current ones. There aren’t enough hours in a day.
With Auto-responders, like Aweber and Getresponse, you are able to stay in close contact with your subscribers and still have a life of your own away from the computer. Once your auto-responder has been set up correctly, your sequence of emails will run on auto-pilot, automatically contacting your subscribers at set intervals and building tangible RAPPORT with your subscribers. The great benefit is that you will be able to start making money without being chained to your inbox.
KEY # 5 – Listen to the Subscribers on your list. Let them know you Value their Opinion.
Once prospects have opted in and are on your subscriber list, you are responsible for listening to them so that you can provide the exact information and solutions they are looking for. As you fine-tune your responses to their needs, you create “goodwill,” which is a motivator for them to buy more from you. The only way you will build your business is by getting repeat business—having your subscribers and customers coming back to you for more. By paying close attention to what they are looking for and addressing it in your responses (providing more value), you generate that goodwill.
KEY #6 – Give VALUE and build TRUST before trying to sell any products.
The MONEY is NOT in the list … BUT IN THE TYPE OF RELATIONSHIPS YOU CULTIVATE WITH YOUR LIST!! Think of rapport, or goodwill, with your subscribers as “currency.” If you make building rapport your priority, you will create the potential for future income!!
As part of this priority, you must also find the right balance between providing consistent VALUE and promoting your products. Yes, the whole idea is to make sales, but how you approach that goal is the critical factor. Make your pitches to sell your products occasional in contrast to the frequency of your rapport-building, value-offering emails. The trust you build with your subscribers will give credibility to whatever you recommend and will make subscribers eager to buy from you.
Ultimately, seek to trigger RECIPROCAL RELATIONSHIPS from your list by having provided so much value in advance that your subscribers will feel compelled to respond by following your recommendations and purchasing your products. So, be generous with the information, advice, and practical help that you email to your subscribers. Your generosity will make you stand out from your competitors and lead to more consistent sales down the road.
KEY #7 – Strategically Map Out your Email Messages
A great way to waste time and spin your wheels is to haphazardly send response emails to your subscribers and potential customers. When a subscriber responds to your initial email, you should have a welcome email, as well as subsequent emails that explain further what your company is all about and how your products and services will benefit them.
You can’t squeeze all this into one email; if your emails are too long or involved, your subscriber will lose interest and delete them. The last thing you want is a frustrated, annoyed subscriber. Instead break up what you need say into several shorter email messages. Prioritize them by what order the subscriber needs that information, then insert them into your auto responder so that they are sequenced to arrive at your planned intervals.
KEY #8 – Know your numbers - First test your email campaign sequence with a few subscribers to see what works best with your particular market.
Some subscribers on your list will be excited to receive a high volume of email, while others are less thrilled about being inundated and would prefer to receive emails from you less often.
Don’t be afraid to make changes part way through to your sequence or to the email content. Nothing is set in stone; you are learning as you go along. In fact, send a response questionnaire or brief survey to get feedback from your “test” subscribers as to how they like or dislike the emails’ content and frequency. Then FINE-TUNE these e-Marketing tools for your specific business and customer needs.Posted 7th February 2013 at 04:28 PM by pawlu68 - Great Job Paul. Awesome~Posted 7th February 2013 at 04:35 PM by kfaminoff
- Thanks Ken
Let's call this Draft 1 still ...Posted 7th February 2013 at 04:36 PM by pawlu68 -
Chapter 2 - The benefits of Email Marketing
1. Cost-Effective
2. Contact-Effective
3. You gain and maintain new followers—and customers!
4. Your customers can become repeat buyers.
Email Marketing is Cost-Effective:
All business owners have to keep one eye on the bottom line. Fortunately for you, Email Marketing is extremely cost-effective compared to traditional advertising for a number of reasons. The two most important ones are that while standard advertising is passive and rather hit-and-miss, email marketing is active and targeted. An analogy would be comparing ancient farming to modern farming. The early farmers would scatter seeds on the ground and hope that some of them would take root. Today’s farmers prepare the soil, furrow the rows, ensure that the seeds are safely planted, irrigate, remove weeds, guard against insects, and then harvest the crops. Moreover, most of this process is automated, using tractors and heavy farm equipment.
Email marketing, like modern farming, is more efficient, costs less, and is less time-consuming than older methods—especially if you choose to automate it.
As a result, the money you spend on your auto-responder, your squeeze page, website and the materials you send out is way less per verified customer than the cost of traditional advertising.
Email Marketing is Contact-Effective:
Your emails are actively targeting already interested customers who actively respond. This is very different from the wide-net approach of direct mail, which takes a chance that a certain percentage of households will be interested.
According to Constant Contact, a pioneer in customized email marketing campaigns, the average email marketing campaign has a 20-30% open rate, compared to only a 1-2% response rate from direct mail campaigns. Wikipedia explains “open rate” as the number of people who "view" or "open" the mail or emails. The percentage shows how many were opened divided by the total number sent.
Direct Marketing Association also verified these stats. They tell us that the direct mail response rate is 1.38% for a prospect list, which fits in the 1-2% range mentioned above. http://www.thedma.org/cgi/dispannoun...s?article=1451
Constant Contact also notes that:
• 83% of people check their email first when starting their business day.
• 74% of adult consumers prefer to be contacted via email.
• 88% of people use their mobile device to check mail.
average response rate email marketing campaigns
This reassures us that the majority of people are likely to open and read any marketing emails that we send.
With an auto-responder, you can actually reach your potential customers 24/7. Even while you are asleep, your computer can send email messages to subscribers. You are also not limited geographically. Your business now has a global reach without your leaving your home or office.
Email Marketing Generates a Following that can become Customers:
Just like Facebook, Twitter, and other Social Media, Email Marketing creates a “fan club.” These are people who discovered your squeeze page or other promotion, decided that you might have the answers they are looking for, and are delighted that you are “personally” contacting them in their inboxes with information that they feel is relevant and helpful.
Your Customers can become Repeat Customers:
As you provide a stream of valuable, usable information to them through subsequent emails, your subscribers become more and more inclined to buy the products and services you recommend. If you keep in touch with them after they make their first purchase, continuing to provide relevant information, your new customers can potentially become faithful repeat customers.
Important note!
To avoid being flushed into a Spam Folder, and to get started on the right foot with your prospects, you have to incorporate “Opt-In” options. After all, you are a total stranger. If you email them out of the blue, some people will simply delete the email because they think it is spam. Fortunately, most people are curious enough to open emails that seem somewhat interesting. If you offer them something of value, they may bite and give you permission to send future emails with valued information.
Usually, the prospect has already filled out an opt-in form on your squeeze page or website, or they discovered you in a tweet or on a Facebook page and submitted their email address. This is a “Single Opt-In.” You send them the information you promised and, Voila! they are on your prospect list.
There are actually two types of Opt-Ins that you can use. In the next chapter, I will explain the differences between Single and Double Opt-ins and the pros and cons of each. Of course, it is up to you to determine which type of Opt-In you feel will work best for your business.Posted 12th February 2013 at 03:47 AM by pawlu68
