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What's Your Why?

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Posted 21st August 2012 at 08:47 PM by Ctutz21

What Smacked Me In the Face & Woke Me Up...

In this industry we often hear the term "what is your why?". For the longest time I didn't really know what that meant. I just figured it just meant why I decided to join the particular company I was in. Well in a does mean that, but it means so much more. I has to be emotional. You can't have a generic, bullshit reason that has no meaning. You have to have some emotion behind it, otherwise there is nothing really driving you.

"I want to make money." - Well that's fantastic...who doesn't?

"I want to quit my job." - No duh! So does everyone in the world if they were being honest with one wants to have to work!

"I want to fire my boss." - ultimate fantasy. But give me something with substance!!

These were why's that I used before...and I wondered why I wasn't able to produce the results that I knew I was capable of.'s not just what we want....anyone can talk about's the emotional reason behind that want. It's the thing that once we sit back and think about gives us that lump in the throat feeling.

For all became clear all of a sudden. It hit me out of nowhere and it really made me think about my situation. It was while talking with my fiancé. We were talking about going on a vacation and she wanted to plan it a few months out. Without even thinking about it I said the first thing that came to my head...
"I don't know if we can afford that."

And she didn't even have to say a thing to me. I could just see the look on her face and feel her body language. She tried not to let it show because that's the kind of person she is...but I knew she was disappointed. It was heart breaking to see. I still get a little emotional when I think about it.

I remember growing up...I never had a vacation. I never got to go to Disney or anything like that. I'm not complaining at all because usually I was playing sports anyway...but part of me always wanted to go on a big vacation. The night I told my fiancé that we couldn't afford brought me back to those days. I didn't want to live that life with her.

That night I stayed up all night. Tossing and turning in bed. I was so bothered that I started to tear up. I thought of all of the times I had told her we can't afford this or can't afford that. I was so disappointed in myself. I don't know how I let things get this way. I knew that I was not going to be able to afford the things that we'd like to be able to do working the types of jobs I was working. It just wasn't going to happen. I had my primary company and I was giving a lot of effort into it, but I wasn't seeing the kind of success I was hoping for. Certainly nothing that was going to allow us to be able to afford those things.

From that point on I had vowed to do everything I could to not have to EVER say that to my fiancé again.

Finally...I had found my "Why".

Now what's your why? Have you ever said that you can't afford something? Don't settle. The answer is here and it is real. Do not allow money to be your excuse anymore. You deserve more.

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