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Internet marketing is still good marketing

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Posted 3rd May 2012 at 07:05 PM by dallman25

If a reasonable definition of internet marketing is:

"... the art of advertising and marketing goods and services through the Internet."

Then, don't the same marketing principles apply? For example, Kotler wrote a book some time ago about the 4 Ps of marketing -- product, placement (or distribution), pricing and promotion. Since then, there have been a few Ps added, like positioning for example.

But, basically we all deal with the same stuff -- product (what are you selling), placement (or how do I get my product in front of the right people), pricing (e.g. WSO prices vs. regular retail/market prices) and promotion (what are the best incentives to offer to my potential or new customers).

With these ideas and principles in mind, internet marketing is not such a challenge, I think. Paying attention to the basics will help anyone improve their internet marketing results.

After all, warriors and internet marketers are still marketers. :-)

Doc Dale
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