When I first started working as a newspaper reporter, eons ago, before the invention of electricity, when we carved out each day's edition on stone tablets(you get the idea…it was a looooong time ago)…when someone wanted to publicize their business, it was an expensive proposition in terms of time or money, or both.


Publicists cost thousands of dollars EVERY MONTH. And if you wanted to do it yourself, you had to individually contact people at each newspaper, television outlet,...