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Deliver What you Promise

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Posted 9th May 2009 at 07:44 AM by daryamconsult_aust

One of the quickest ways to upset a customer, or even lose them, is not to deliver what you promise.

A common saying is ‘Under Promise and Over Deliver’.

For example:
  • If something normally takes 7 to 10 days, advise the customer it will take 10 days. What a nice surprise if they get it by day 8.
  • If you promise a call back and it normally takes 24 to 48 hours, advise the customer it will take 48 hours. What a nice surprise if they get the call back within 24 hours.
Be honest with your customers and don’t make promises you can’t keep.

Problems do occur from time to time, so if that happens, make sure you advise the customer and keep them informed of the process.

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  1. New Comment
    I agree, it's so important to be honest with your customers. And it's even more important to keep your promises.
    Posted 11th May 2009 at 01:36 AM by jameswalker jameswalker is offline

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