Choosing the Right Topic for Your Business Blog
Posted 8th August 2013 at 01:46 PM by duffie55
by Gary Messinger
The importance of a business blog can’t be overlooked. It generates traffic to the main website, builds the business owner’s credibility, and expands network of followers and potential customers, among many others. But just any blog won’t cut it. It’s a must to create blog posts that would capture the interest and attention of your target market, and hold it long enough to give you a chance to turn them into customers. It should also provide help to existing customers to ensure that you keep a loyal following base.
One way to ensure that is by choosing the right topics to write about. Here are five questions to ask yourself whenever writing a blog post.
Factor # 1 – Is the topic you’ve chosen relevant to your business?
It doesn’t make sense to write about web design or cell phone maintenance if what you own is a catering business. It doesn’t have to be specifically about the business itself, it can be anything relatable to it. For example, for your catering business, you can write blog posts on party planning. Here are some ideas:
· How to Organize a Hit Birthday Party for Your Kid
· Surprise Your Spouse with an Anniversary Get Together
· Corporate Events are Easy with these Practical Planning Techniques
See how you can connect each topic to your business while at the same time providing useful info to your potential customers?
Factor # 2 – Would this topic help me meet my business goals?
Look at your short-term and long-term business goals. Each topic you post on your blog post should bring you closer to these. Let’s say you own a travel souvenir shop and it’s one of your objectives to promote sustainable tourism, then you can write about the following topics:
· Leave No Trace Behind: Eco Friendly Camping Tips
· Say No to Souvenirs Made of Exotic Animals
· Here’s How to Travel the Green Way
Factor # 3 – Is this topic timely?
While it’s also great to write about evergreen topics or topics that never get outdated, you should also consider writing those that are timely. Keep yourself abreast in the latest happenings around your industry and write about those. Don’t let your business get left behind.
Factor # 4 – Do I know anything about this topic?
One reason to put up a business blog is to establish your credibility in the industry. How can you do that if you don’t show people that you’re an expert on the subject matter? Write about the aspects of your business that you’re proficient in. If there’s something you want to cover that you’re not too familiar with, be sure to do ample research, interview resource persons, or have an expert create a blog post.
Factor # 5 – How would my customers react to this topic?
A little bit of controversy can be good for your blog, as this rouses curiosity and sparks conversations. However, you need to be careful when treading on dangerous waters. Leave the blog post open-ended to encourage people to discuss about the matter. And as much as possible, don’t write about topics that are too controversial or risk eliciting adverse reactions from the public.
These tips would certainly help you come up with blog topics for your business that would bring you closer to your goals.
For more tips, visit me at socialmediabar.com/garys-blog or search for me on YouTube!
The importance of a business blog can’t be overlooked. It generates traffic to the main website, builds the business owner’s credibility, and expands network of followers and potential customers, among many others. But just any blog won’t cut it. It’s a must to create blog posts that would capture the interest and attention of your target market, and hold it long enough to give you a chance to turn them into customers. It should also provide help to existing customers to ensure that you keep a loyal following base.
One way to ensure that is by choosing the right topics to write about. Here are five questions to ask yourself whenever writing a blog post.
Factor # 1 – Is the topic you’ve chosen relevant to your business?
It doesn’t make sense to write about web design or cell phone maintenance if what you own is a catering business. It doesn’t have to be specifically about the business itself, it can be anything relatable to it. For example, for your catering business, you can write blog posts on party planning. Here are some ideas:
· How to Organize a Hit Birthday Party for Your Kid
· Surprise Your Spouse with an Anniversary Get Together
· Corporate Events are Easy with these Practical Planning Techniques
See how you can connect each topic to your business while at the same time providing useful info to your potential customers?
Factor # 2 – Would this topic help me meet my business goals?
Look at your short-term and long-term business goals. Each topic you post on your blog post should bring you closer to these. Let’s say you own a travel souvenir shop and it’s one of your objectives to promote sustainable tourism, then you can write about the following topics:
· Leave No Trace Behind: Eco Friendly Camping Tips
· Say No to Souvenirs Made of Exotic Animals
· Here’s How to Travel the Green Way
Factor # 3 – Is this topic timely?
While it’s also great to write about evergreen topics or topics that never get outdated, you should also consider writing those that are timely. Keep yourself abreast in the latest happenings around your industry and write about those. Don’t let your business get left behind.
Factor # 4 – Do I know anything about this topic?
One reason to put up a business blog is to establish your credibility in the industry. How can you do that if you don’t show people that you’re an expert on the subject matter? Write about the aspects of your business that you’re proficient in. If there’s something you want to cover that you’re not too familiar with, be sure to do ample research, interview resource persons, or have an expert create a blog post.
Factor # 5 – How would my customers react to this topic?
A little bit of controversy can be good for your blog, as this rouses curiosity and sparks conversations. However, you need to be careful when treading on dangerous waters. Leave the blog post open-ended to encourage people to discuss about the matter. And as much as possible, don’t write about topics that are too controversial or risk eliciting adverse reactions from the public.
These tips would certainly help you come up with blog topics for your business that would bring you closer to your goals.
For more tips, visit me at socialmediabar.com/garys-blog or search for me on YouTube!
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