To get your message across to your potential customers, you should always make sure you are using all three points:

- Try to send your message to your client at a time when they are not being hit with messages from your competition at the same time.

- You should think about when the client is likely to be most receptive to your message. Would that be in the evenings, after work? weekends? during work hours? During the holiday season? during tax season?

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