7 Steps To Effective Facebook Ads
Posted 16th January 2015 at 06:32 AM by etong
I’m sure by now you know how powerful Facebook traffic is to your online business.
With 1.5 billion users, it is now one of the top visited sites on the web.
If you want to start or grow your business, you need to take a serious look at Facebook as one of your top traffic sources.
Here are 7 steps to create kick-ass Facebook Ads.
1. Know Your Target Market
This first step is the most important. If you don’t have a clear picture of who your target market (or your customer avatar) are, you will waste a lot of money, so get this right before you move on to the next steps.
The power of Facebook lies in the data it has on it’s users.
By matching your customer avatar to Facebook’s targeting options, you will be able to create more relevant, engaging contents and effective Ads.
The basic info you need to know about your target market:
1. Gender
2. Age
3. Interests
4. Behaviors
4. Location
2. Drive Targeted “Likes” With “Page Like” Ads
Some people think running “Page Like” Ads are useless since Facebook lowered the organic reach of page posts. Don’t believe this way of thinking.
People who like your page are more likely to buy from you…period.
Those who are discounting “Page Like” Ads are those who don’t know their customer avatar…so, they are blindly targeting people.
Think of your Facebook Page like a brick and mortar store front. People who walk by, stop and comes into the store have some interest in what you have to offer. This doesn’t mean that they will buy right then and there, or at all. But the fact that they visited your store show interest.
This is similar to someone “Liking” your Page. A person “Liking” your Page express interest.
3. Increase Engagement By Creating Relevant and Valuable Content
Since Facebook lower organic reach of Page posts, it is more important now to create engaging contents.
The more engaging your contents are the bigger the reach.
Your content should make people stop while scrolling their newsfeed…this is what Facebook calls “thumbstopper”.
In order to create engaging contents, you have to know your customer avatar…their age, gender, interests, behaviors, etc.
A great way to highlight a highly engaging posts is to “Pin It” to the top of the page.
4. Run promoted post Ads
Push content into people’s newsfeed by running Promoted Post Ads.
You can do this by “Boosting” the post on the Page…or (I prefer) using the Ad Manager or Power Editor.
The Ad Manager will give you more targeting options than just “Boosting” …and the Power Editor will give you more option than the Ad Manager.
95% of what you need in running effective Ads on Facebook you can do with the Ad Manager. If you want more advanced options then use the Power Editor.
With all the changes with organic reach, it’s a necessity now to run Promoted Post Ads.
5. Run Video Ads
Video are getting more exposure now then ever before. You have probably noticed an increase in videos on your newsfeed. This is intentional. Facebook is putting a lot of effort in making it a video destination as well.
Creating engaging videos and running Video Ads will help with branding, build trust, and differentiate you from others (because most people shy away from videos). Videos have a higher perceived value to prospects.
6. Use Advertorials
Advertorials are also referred to as Native Advertising.
Advertorials are more content based than the usual “direct response” marketing Ads.
Gone are the days where you can send visitors directly to a “direct response” landing pages with Facebook Ads.
Facebook’s main focus is good user experience, and in order to achieve this, they want quality contents on their platform.
Sending people directly to an opt in form or hard-sell sales letter does not work anymore. Facebook will disapprove and even ban accounts if you try to run this type of Ads.
What you need to do: Send visitors to a valuable and relevant content, and within that content drive them to a marketing funnel.
7. Retargeting
Retargeting is the biggest rage in online advertising right now.
What is retargeting?
Basically, retargeting allows you to display Ads to people who had visited your site or offer.
For example, if people visits your sales page, but didn’t buy, then you can run an Ad to target those visitors with a special discount to entice them to make the purchase.
Need Help With Facebook Marketing?
I have sent closed to $50,000 on Facebook Advertising. Book a Free Strategy Session with me, and let me know how I can help you get to the next level….Free Strategy Call
With 1.5 billion users, it is now one of the top visited sites on the web.
If you want to start or grow your business, you need to take a serious look at Facebook as one of your top traffic sources.
Here are 7 steps to create kick-ass Facebook Ads.
1. Know Your Target Market
This first step is the most important. If you don’t have a clear picture of who your target market (or your customer avatar) are, you will waste a lot of money, so get this right before you move on to the next steps.
The power of Facebook lies in the data it has on it’s users.
By matching your customer avatar to Facebook’s targeting options, you will be able to create more relevant, engaging contents and effective Ads.
The basic info you need to know about your target market:
1. Gender
2. Age
3. Interests
4. Behaviors
4. Location
2. Drive Targeted “Likes” With “Page Like” Ads
Some people think running “Page Like” Ads are useless since Facebook lowered the organic reach of page posts. Don’t believe this way of thinking.
People who like your page are more likely to buy from you…period.
Those who are discounting “Page Like” Ads are those who don’t know their customer avatar…so, they are blindly targeting people.
Think of your Facebook Page like a brick and mortar store front. People who walk by, stop and comes into the store have some interest in what you have to offer. This doesn’t mean that they will buy right then and there, or at all. But the fact that they visited your store show interest.
This is similar to someone “Liking” your Page. A person “Liking” your Page express interest.
3. Increase Engagement By Creating Relevant and Valuable Content
Since Facebook lower organic reach of Page posts, it is more important now to create engaging contents.
The more engaging your contents are the bigger the reach.
Your content should make people stop while scrolling their newsfeed…this is what Facebook calls “thumbstopper”.
In order to create engaging contents, you have to know your customer avatar…their age, gender, interests, behaviors, etc.
A great way to highlight a highly engaging posts is to “Pin It” to the top of the page.
4. Run promoted post Ads
Push content into people’s newsfeed by running Promoted Post Ads.
You can do this by “Boosting” the post on the Page…or (I prefer) using the Ad Manager or Power Editor.
The Ad Manager will give you more targeting options than just “Boosting” …and the Power Editor will give you more option than the Ad Manager.
95% of what you need in running effective Ads on Facebook you can do with the Ad Manager. If you want more advanced options then use the Power Editor.
With all the changes with organic reach, it’s a necessity now to run Promoted Post Ads.
5. Run Video Ads
Video are getting more exposure now then ever before. You have probably noticed an increase in videos on your newsfeed. This is intentional. Facebook is putting a lot of effort in making it a video destination as well.
Creating engaging videos and running Video Ads will help with branding, build trust, and differentiate you from others (because most people shy away from videos). Videos have a higher perceived value to prospects.
6. Use Advertorials
Advertorials are also referred to as Native Advertising.
Advertorials are more content based than the usual “direct response” marketing Ads.
Gone are the days where you can send visitors directly to a “direct response” landing pages with Facebook Ads.
Facebook’s main focus is good user experience, and in order to achieve this, they want quality contents on their platform.
Sending people directly to an opt in form or hard-sell sales letter does not work anymore. Facebook will disapprove and even ban accounts if you try to run this type of Ads.
What you need to do: Send visitors to a valuable and relevant content, and within that content drive them to a marketing funnel.
7. Retargeting
Retargeting is the biggest rage in online advertising right now.
What is retargeting?
Basically, retargeting allows you to display Ads to people who had visited your site or offer.
For example, if people visits your sales page, but didn’t buy, then you can run an Ad to target those visitors with a special discount to entice them to make the purchase.
Need Help With Facebook Marketing?
I have sent closed to $50,000 on Facebook Advertising. Book a Free Strategy Session with me, and let me know how I can help you get to the next level….Free Strategy Call
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