Social media marketing
Posted 18th June 2012 at 10:18 PM by ExendGroup
Social media marketing is marketing done through various social media websites, just in case you didn't already know.
Benefits of social media marketing
Increasing brand awareness
Actively participating in social media sites such as Facebook, Twitter & Youtube will help build your brand and increase awareness in pre-existing online communities. Social media can help you build and expand your customer base especially if you are a small or start up business
Eco-friendly & Cost effective
Opting to market your business via social media rather than traditional print media means you can help save the environment while saving your company money. The ultimate win-win situation.
People can relate to your company
As a business you want your customers to feel connected to you, social media gives your company an interactive platform to build a relationship with your customers.
Feedback & Monitoring
Feedback is vital to every business. Social media allows business's to see how customer's view their business and identify which parts of the company need improving.
Targeted marketing
Social media sites allow you to identify and target specific groups of individuals. This will allow you to create marketing strategies that focus on the group's interests and preferences.
Understand your competition
Monitoring competition is an integral part of every business, social media just makes it a lot easier.
How to market your company via social media
Don't just talk about your company
Do talk about your company, but not all the time. Talk about relevant information eg. Industry news or just news in general. Research shows that tweets that don't refer to yourself get more retweets.
Social skills matter!
The internet has not made social skills obsolete. Successful social media marketing requires good judgement, be tactile and intuitive in managing your social media profiles.
Consider timing
Think about the audience, don't post in the early hours of the morning unless you know someone will be reading it. Timing doesn't only include time of day, it can also include time of year, seasons etc.
Blog frequently
How often you update your business blog directly effects how much you get.
Link social media profiles
Tweet or update your Facebook page with posts about your blog, or vice versa, or any other way you can think of.
Benefits of social media marketing
Increasing brand awareness
Actively participating in social media sites such as Facebook, Twitter & Youtube will help build your brand and increase awareness in pre-existing online communities. Social media can help you build and expand your customer base especially if you are a small or start up business
Eco-friendly & Cost effective
Opting to market your business via social media rather than traditional print media means you can help save the environment while saving your company money. The ultimate win-win situation.
People can relate to your company
As a business you want your customers to feel connected to you, social media gives your company an interactive platform to build a relationship with your customers.
Feedback & Monitoring
Feedback is vital to every business. Social media allows business's to see how customer's view their business and identify which parts of the company need improving.
Targeted marketing
Social media sites allow you to identify and target specific groups of individuals. This will allow you to create marketing strategies that focus on the group's interests and preferences.
Understand your competition
Monitoring competition is an integral part of every business, social media just makes it a lot easier.
How to market your company via social media
Don't just talk about your company
Do talk about your company, but not all the time. Talk about relevant information eg. Industry news or just news in general. Research shows that tweets that don't refer to yourself get more retweets.
Social skills matter!
The internet has not made social skills obsolete. Successful social media marketing requires good judgement, be tactile and intuitive in managing your social media profiles.
Consider timing
Think about the audience, don't post in the early hours of the morning unless you know someone will be reading it. Timing doesn't only include time of day, it can also include time of year, seasons etc.
Blog frequently
How often you update your business blog directly effects how much you get.
Link social media profiles
Tweet or update your Facebook page with posts about your blog, or vice versa, or any other way you can think of.
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