This is very important to Success Online for Old and Newbie Marketers alike. You need to "Learn Fast" that you can spend thousands on promotion and advertising but if you’re not positioning your business in the path of money you’re going to fail.
Never go for some thing new or a here today and gone tomorrow fad, leave that to someone with deep pockets and preferably not yours.
It is very difficult for anyone new to marketing online to market there...