5 Paid Traffic Sources Every Online Marketer Should Be Testing.
Posted 8th June 2017 at 12:41 PM by fersinc12
1. Google AdWords
This one’s a no-brainer. AdWords offers one of the most versatile paid traffic solutions around, both for search and display advertising. Targeting someone by what they search online is an excellent way of understanding a visitor’s intent to buy your product. Often referred to as reaching someone at the “bottom of the funnel”, AdWords can be extremely effective at targeting people who are ready to buy. Unfortunately, that portion of the funnel can be pretty small, so how you attract visitors at the top of the funnel and coax them down the funnel with great content and best practice inbound marketing tactics is the hard (or harder) part of marketing online. In the early days of the internet this might have been possible with the Google Display Network (GDN), but now due to banner blindness, for the most part, we don’t really see these ads; and ya gotta see ‘em click ‘em (you can quote me on that).
2. Facebook Ads
Over the last couple of years, the Facebook ad platform has evolved a great deal. In it’s early days I was definitely a naysayer, but now it’s hard to find an online marketer worth their salt that doesn’t think Facebook offers extremely effective ways of driving targeted paid traffic. Not only can you choose the type of people you want to reach (gender, age, occupation, to name a few), but you can also target audiences that are similar to your existing customer base. That’s right, Facebook will actually find people similar to the ones who have already purchased your product. You can do all the demographic, geographic, contextual, or behavioral targeting you want, but I’d take the behavior of actually paying for your own product, over any of that, when it comes to finding your next customer.
3. Outbrain Amplify
OK, obviously I’m extremely biased here, but you can’t dispute the facts. When a company outranks Google and Facebook for unique visitors on a comScore top 30 list, and you’re looking for paid traffic sources, I’m pretty sure you need to check it out. ow, we definitely won’t take your ads like Facebook and Google, but there’s no question you’ll want to use us to drive traffic to those awesome blog posts, articles, videos, and third-party reviews… This is where you start the relationship with your potential customer, bringing them down the funnel by providing nothing but valuable, useful, funny, and endearing content. Similar to Facebook and AdWords, Amplify offers a cost-per-click bidding system, the ability to test multiple headlines directed to the same content, device targeting, and geographic targeting. Our premium network of publishers ensures that you're always getting traffic from high-quality sources. More importantly, though, the algorithms behind our content discovery platform are constantly working to find the most engaged audience for your content. The people who click our content recommendations are far more engaged than people who come from search or social, and we can prove! Here’s are a couple of the results you’ll find in our Discovery vs Search vs Social Audience Engagement Study:
4. LinkedIn Ads
For those of you in the B2B market, LinkedIn Ads could be a great paid traffic source. Their 3 main advertising options are sponsored updates, display and text ads, and InMail. It’s hard for the B2B marketer not to be intrigued by a platform that allows you to target by job title and job functions. Other targeting options are location, age, gender, skills, company by name, industry, company size, school, and group. LinkedIn’s network is priced on a cost-per-click and it’s pretty expensive. You won’t find any targeting for less than $2 per click, and a lot of the targeting will start at $4.50. With their sponsored updates offering, you can not currently target people on only mobile or only desktop, and according their SVP of Product & User Experience, Deep Nishar, this year over 50% of their global audience will be mobile. So make sure your mobile experience is great if you’re doing any sponsored posts. LinkedIn just announce the opening of their API to ad partners, so definitely keep a close eye on what types of features their partners will be announcing.
5. Twitter Ads
Twitter has some pretty sweet targeting options. Probably one of the coolest ones is that you can target people who are tweeting about a particular television program. That’s probably not great for driving traffic though. You can also target by keyword, interests, and followers, and even tailored audiences, similar to what Facebook is doing with their Custom Audience targeting. Their “Tailored Audiences” support page is definitely worth a read. One of my favorite features of Twitter Ads is their lead card feature that allows you to collect someone’s email address without leaving Twitter. All that said, twitter’s CPC is typically pretty expensive, and before you drop a ton of cash here, make sure your prospective customer spends time here. What does the organic traffic that comes from Twitter to your website currently do? If you’re already getting conversions, then definitely go for a test!
https://rn132.isrefer.com/go/apply/wealth4/karen
This one’s a no-brainer. AdWords offers one of the most versatile paid traffic solutions around, both for search and display advertising. Targeting someone by what they search online is an excellent way of understanding a visitor’s intent to buy your product. Often referred to as reaching someone at the “bottom of the funnel”, AdWords can be extremely effective at targeting people who are ready to buy. Unfortunately, that portion of the funnel can be pretty small, so how you attract visitors at the top of the funnel and coax them down the funnel with great content and best practice inbound marketing tactics is the hard (or harder) part of marketing online. In the early days of the internet this might have been possible with the Google Display Network (GDN), but now due to banner blindness, for the most part, we don’t really see these ads; and ya gotta see ‘em click ‘em (you can quote me on that).
2. Facebook Ads
Over the last couple of years, the Facebook ad platform has evolved a great deal. In it’s early days I was definitely a naysayer, but now it’s hard to find an online marketer worth their salt that doesn’t think Facebook offers extremely effective ways of driving targeted paid traffic. Not only can you choose the type of people you want to reach (gender, age, occupation, to name a few), but you can also target audiences that are similar to your existing customer base. That’s right, Facebook will actually find people similar to the ones who have already purchased your product. You can do all the demographic, geographic, contextual, or behavioral targeting you want, but I’d take the behavior of actually paying for your own product, over any of that, when it comes to finding your next customer.
3. Outbrain Amplify
OK, obviously I’m extremely biased here, but you can’t dispute the facts. When a company outranks Google and Facebook for unique visitors on a comScore top 30 list, and you’re looking for paid traffic sources, I’m pretty sure you need to check it out. ow, we definitely won’t take your ads like Facebook and Google, but there’s no question you’ll want to use us to drive traffic to those awesome blog posts, articles, videos, and third-party reviews… This is where you start the relationship with your potential customer, bringing them down the funnel by providing nothing but valuable, useful, funny, and endearing content. Similar to Facebook and AdWords, Amplify offers a cost-per-click bidding system, the ability to test multiple headlines directed to the same content, device targeting, and geographic targeting. Our premium network of publishers ensures that you're always getting traffic from high-quality sources. More importantly, though, the algorithms behind our content discovery platform are constantly working to find the most engaged audience for your content. The people who click our content recommendations are far more engaged than people who come from search or social, and we can prove! Here’s are a couple of the results you’ll find in our Discovery vs Search vs Social Audience Engagement Study:
4. LinkedIn Ads
For those of you in the B2B market, LinkedIn Ads could be a great paid traffic source. Their 3 main advertising options are sponsored updates, display and text ads, and InMail. It’s hard for the B2B marketer not to be intrigued by a platform that allows you to target by job title and job functions. Other targeting options are location, age, gender, skills, company by name, industry, company size, school, and group. LinkedIn’s network is priced on a cost-per-click and it’s pretty expensive. You won’t find any targeting for less than $2 per click, and a lot of the targeting will start at $4.50. With their sponsored updates offering, you can not currently target people on only mobile or only desktop, and according their SVP of Product & User Experience, Deep Nishar, this year over 50% of their global audience will be mobile. So make sure your mobile experience is great if you’re doing any sponsored posts. LinkedIn just announce the opening of their API to ad partners, so definitely keep a close eye on what types of features their partners will be announcing.
5. Twitter Ads
Twitter has some pretty sweet targeting options. Probably one of the coolest ones is that you can target people who are tweeting about a particular television program. That’s probably not great for driving traffic though. You can also target by keyword, interests, and followers, and even tailored audiences, similar to what Facebook is doing with their Custom Audience targeting. Their “Tailored Audiences” support page is definitely worth a read. One of my favorite features of Twitter Ads is their lead card feature that allows you to collect someone’s email address without leaving Twitter. All that said, twitter’s CPC is typically pretty expensive, and before you drop a ton of cash here, make sure your prospective customer spends time here. What does the organic traffic that comes from Twitter to your website currently do? If you’re already getting conversions, then definitely go for a test!
https://rn132.isrefer.com/go/apply/wealth4/karen
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