“Finding Your Website’s Voice”

Almost all commercial websites adopt the practice of having a brochure-type
‘voice’. Reading a website written with this ‘voice’ comes across as impersonal
and rather dry. For example, a website that uses a brochure-type voice might
include copy like this:“At XYZ we pride ourselves on our ability to deliver solutions in a timely and
effective manner."

BLAH BLAH!

Once you have decided on the...