Poor quality link building, also known as black hat SEO, involves numerous forms of spamming and is designed to artificially inflate a website’s search engine rankings. White hate SEO, on the other hand, focuses on more relevant and authoritative link building by building relationships with clients.
What does poor quality link building involve?
- Spam forum posting
- Excessive keyword use (a common theme in the early days of SEO but now considered spam)
- Fake websites and
...