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What Makes Mobile Phone Advertising So Powerful

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Posted 29th December 2013 at 12:33 PM by Gary Pettit

These days, it can be hard to reach an audience through advertising. Magazine and newspaper sales have plummeted. TV audiences are more fractured than ever. Developing a great ad won't do much if you can't get enough people to see it.

That's why so many companies have turned to mobile phone advertising. These days, nearly everyone has a cell phone, and a huge portion of people spend their time on smart phones. Mobile devices make it easy to advertise your goods or services to a captive audience. People are always staring at their cell phones, which means people will be staring at your ads.

One of the best things about mobile phone advertising is how easy it is for your ad to go viral. Users will be able to like or share your ad with the tap of a button. If you're going for a video ad, creating something people will want to show others is crucial. Still images that people will want to share can also gain a lot of traction.

Of course, videos and pictures aren't the only way to advertise to cell phone users. In fact, one of the best tools for advertising to mobile users doesn't include images at all. Short Message Service, or SMS, is a great way to get a message out to tons of cell phone users fast.

When creating an SMS ad, the first thing you should consider is how you can convey your message in a concise way. You have a limited number of characters to work will, and many users will only skim your message. People don't want to scroll! Text ads should be short and to the point.

When you're creating the ad, think about what you want its recipients to do next and how you can achieve that. If you want them to shop at your online store, you could include a coupon code or a link that will take them to your site. If you're trying to sell a particular product, make it as easy as possible for people to buy it. If you make anything difficult, most people will delete or ignore your messages.

After you've put together a solid ad, you'll want to test it. Send it to your phone and see how it looks. If possible, test it on different phone models. Make sure the ad looks good and that it doesn't contain any spelling errors. If something about your message is unprofessional, recipients may assume that it's spam.

You'll also want to think about the best time to send your ads out. People won't be happy if the sound of your text wakes them up in the morning or keeps them from sleeping late at night. Time your ad so that most people will be receiving it in the middle of the day. This will make them more receptive to whatever it is you're trying to say.

You should also be sure that anyone reading your message can clearly see who it's from. If people are confused about who sent the message, it won't do much good! If you send out multimedia messaging, include your logo or some kind of branding. If your message is text only, make sure your company's name is the first thing readers see.

If you're looking for another way to reach potential customers, you may want to create a free app. As long as it's free, people will happily download your app even if it's loaded with ads. Creating an app is surprisingly simple and very effective.

No matter what method of mobile phone advertising you use, you'll be able to reach an audience who may never have seen your ad elsewhere. Mobile devices are the future! Don't be afraid to use them to your advantage.

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