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Answering The Question - What is Video Marketing?

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Posted 29th December 2013 at 12:57 PM by Gary Pettit

If you have a website and need to drive more traffic to it, then you need to use video marketing. Many people have asked "what is video marketing?", so this article is going to cover the answer and provide some suggestions on how to get started with it, and how to profit from it.

The first thing that you need to know is that YouTube is the big player in the game. You need to have an account on that platform in order to be successful. There are other platforms, but they will not provide the same level of traffic as YouTube.

What is video marketing planning? - you need to have a plan before you get started. This means doing some keyword research and finding out who you are completing with in the market. If you find the top names in your marketplace, you can see how much traffic their videos are getting and then start your own campaign.

What is video marketing creation? - the next step is to create videos. Aim for videos between 5-10 minutes each, as most people will not stay beyond this point. You can create videos with small cameras, and you don't need to invest in lots of expensive equipment. You can film yourself on the screen or you can capture your computer screen. Both types of video work very well, but your market may prefer a certain style. As such, you need to test and check your statistics in order to find out what works best.

Generating traffic from your video - once you have uploaded a video, your work really begins. You need to market the video and ensure that other people in your market know it exists. You need to market your videos as you do with your products. However, you can do all this marketing without spending any money. Use your mailing list to tell your past customers about your new video.

You should also use social media in order to market your videos. You can announce it on Twitter and Facebook. You can also embed the video into your own website. These things will increase your views, likes and channel subscribes. From here, you need to ask other people to promote and share your video. The key point is that you have to ask people to help you spread the word. Never expect to promote your videos without requesting it.

From traffic to leads - the purpose of the videos is to create a new channel of traffic that can be turned into leads. This means you need to send all your video traffic to a landing page or a page that has an email capture form. It is worth setting up a new webpage for your video viewers.

Remember that you need to offer something in order to have people give you their email address. You can offer them another free video, a part 2 for the video they have just watched, or a free report. Whatever you offer them, make it valuable so they begin to see you as an authority in your marketplace.

Get viewers to subscribe - when you have people watching your videos, you need to have a way to get them to subscribe your YouTube channel. You can do this by asking them to subscribe. You can also have annotations that appear on your videos (as you are talking), that ask people to subscribe.

Video marketing is very important in today's world of business, as there are so many competitors out there. If you get started, you can gain an advantage.

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