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Mobile Advertising Trends: Facts to Keep You Abreast

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Posted 29th December 2013 at 02:23 PM by Gary Pettit



The advertising platform seems to be taking another huge turn with mobile marketing taking over the markets. According to the Forbes magazine, mobile marketing techniques are 18% more effective as compared to other advertisement platforms such as the web and banners. The reality of the matter in mobile advertising trends is that, it is much cheaper to use this platform, and one is assured that users will see these ads. It is due to this reason why marketers are taking a new turn to win over as many people as they can to their sides, thus increase returns on investment.

What makes mobile advertising effective?

Mobile market growth: Push and Pull mobile marketing
Today, more and more people are connected to the outside world thanks to the smartphone invention and introduction. Persons as old as 7 years of age own a smartphone or even a tablet, which helps them, connect with other people. With the Untapped market still ripe, marketers use this opportunity to use both push and pull marketing to reach out to target audience or customers.

Push marketing involves sending ad messages directly into a user’s phone, while pull mobile marketing involves advertising through user downloaded apps, which are mostly installed in smartphones. These are the latest mobile advertising trends in use today, and have proved to be very effective in terms of sales.

Cost of advertisement and click rates:
The cost of advertising across the mobile platform is relatively cheaper than any other form of marketing, with its return on investments almost instant. When you compare advertising through the daily media and mobile marketing, you will notice that advertising in the daily media costs 85% more than the amount used to advertise through push and pull marketing.

Internet marketers and advertisers earn their revenue through clicks and referrals. Advertising through text messages gives you a 65% assurance that the user will click on the link included in the text message, thus be able to view the advert or main page. This has been made possible thanks to the smartphone market.

Mobile Payments:
Payments through the mobile platform have been made easier thanks to mobile payment services and apps. Many companies today, including PayPal and Payoneer among others are major players in this market. Users can purchase goods and pay for services rendered through their mobile phones, thus never have to go to their banks to make a transfer. This conventional and convenient way of paying for services rendered has made is very easy for mobile advertisers. Mobile phones are slowly becoming teller machines, and all you need to do is feed it with the right information to make a transaction, and all is well. This way of paying for services has really made news in the newest mobile advertising trends, as it makes payments easy and convenient too.

Mobile video marketing: Video marketing is an effective way to advertise new products or services that a company has to offer. With smartphones supporting video streaming, advertisers are easily integrating adverts in the mobile video player, thus the ad is displayed when one starts using the player. Most of these ads run for less than 5 seconds, though the message displayed or conveyed is larger and likely to create an impact. Advertising through mobile videos is the latest of mobile advertising trends, as more and more marketers are actively using the media to advertise their products.

The best way for an advertiser to make an impact and sell his or her products, he or she needs to adopt the newest and trending advertising methods. Mobile media marketing offers the latest, yet most rewarding means of advertising any product, and persons already using it are reaping big benefits.

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