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List Building Strategies For The Smart Businessmen

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Posted 29th December 2013 at 03:06 PM by Gary Pettit

Smart business owners know that to succeed in the social media market you need tons of traffic directed to your website. Smart business owners also know what to do with that traffic. They know the secret of how to turn traffic into an email list, using list building strategies that work.

List building is what every business owner needs to do because, if you are running a business, you need to get in touch with prospective customers, and then keep in touch while at the same time reaching new prospective customers, and the way to do that is by building an e-mail list. Every one of your prospective customers in the world owns an email address, and that is why, building your email list with smart list building strategies, is the most cost effective way to reach them.

The success of your business has never been more firmly in your own hands than in today’s internet marketing world. Waiting for things to get better, or the market to pick up, or circumstances to be perfect is old school. You can make all those things happen by building your email list, starting today.

There is no time to waste while customers are out there just waiting to be exposed to your products and services, and the best time to start building that email list is right now.

Every day, using the Internet, makes it easier to educate, inform, connect and form relationships with potential customers.

Inform your potential customers about your business practices, your great customer satisfaction policies and your mission statement. Inform your potential customers about your products, what they can do for them and how it will make their lives easier.

Educate your potential customers regarding the benefits of using your products to connect with them on a personal level.

Doing all these things will help you establish relationships with people who are always looking for someone who will go that extra mile to get their business.

Conveying your message begins with contact through email sign-up forms obtained from the many responses you will receive when you start to build and grow your email list.


You can start building your email list by using the following two, tried and tested, list building strategies:

1. Add OPT-IN FORMS to the right places on your website are critical – these are:

- Add an opt-in form to the top of the sidebar
- Add opt-in form to the top of your page
- Add another opt-in form on your “about” page
- Consider using a pop-up as well as these are sure to get attention.

2. ELIMINATE CLUTTER from your website.

Clutter is a killer when it comes to conversion rates on web designs because people, when faced with too many options and places to click, will tend to avoid making a decision and rather click away from the website, which means that you have lost a potential customer.

The same goes for email sign-up forms. Too much clutter on your email page will drive people away and they will not sign up for your mailing list because they will feel overwhelmed by too many options, and the easiest way out is to take no decision at all.

The present is the only time that is the best for starting anything, especially your email list. Forget about all the reasons why it won’t work, do your research and start running your business smartly today.

Building your email list should be your main priority. Find an email list provider that comes recommended and has a proven track record.

Then send your website link to your email subscribers for tons of clicks – in the internet world, clicks are people, and the more clicks you can direct to your website, the more money you will make. Email out performs social media and building a social media following is much harder than building an email list.

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