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Driving Online Sales: Social Media or SEO?

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Posted 10th December 2012 at 04:17 PM by George Stevens

Deciding whether to use social media marketing or search engine optimisation (SEO) to drive online sales has been a tricky decision in the past. However, no decision is need now. Both social media and SEO are essential in creating online awareness and and completing online goals.

Social media has always provided the perfect platform for branding and social interaction, but now, it seems it may also contribute directly to search engine rankings, making SEO and social media mutually beneficial. Social media provides relatively poor results from payed advertising, but using it to both generate brand awareness and support SEO now makes it more essential than ever.

Read more on how SEO and Social Media can no longer be treated as separate entities.
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