Social Media and Big Data: A Perfect Match
Posted 27th December 2012 at 11:25 AM by George Stevens
While social media provides a platform for brand awareness and social interaction which can easily be seen, quantifying the actual value social media marketing brings to a business is particularly hard.
Online marketers love to measure, compare, and contrast data, data which can tell us exactly which marketing techniques are working as well as those which aren’t.
But how do we measure what social media is really doing and how can we utilise the vast amounts of data it holds?
Big data seems to be the answer...
Read more on Social Media and Big Data at Nebstone Online Marketing Agency.
Online marketers love to measure, compare, and contrast data, data which can tell us exactly which marketing techniques are working as well as those which aren’t.
But how do we measure what social media is really doing and how can we utilise the vast amounts of data it holds?
Big data seems to be the answer...
Read more on Social Media and Big Data at Nebstone Online Marketing Agency.
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