Let’s face it. Your biggest competitor has one huge advantage over you: budget.

If you want the number one spot in Adwords, you have to pay more than that huge company with the huge budget. So, you end up paying a fraction of what they pay and you get the lowest quality, highest maintenance customers.

How to Beat Huge Corporations at AdWords and SEO...

The Google display network enables you to advertise on relevant websites. It increases your reach through displaying your ad in multiple places rather than just in the SERPs. This sounds great on first appearance but do you really want to increase your reach?

Optimising an AdWords campaign is all about specifically limiting your audience in order to target only those who are most likely to convert. One of the greatest mistakes of a pay per click (PPC) campaign is trying to target...