Are you a narrow-minded marketer?

Are you a narrow-minded marketer?

I agree that in most cases being called “narrow-minded” would be considered offensive. But when it comes to marketing it’s a different story. I’ll explain why in just a minute.

But first quickly ask yourself this…

How many marketing messages have you been exposed to in the last 7 days?

How many pitch emails have you read in the last 7 days?

How many sales letters have you read in the last 7 days?

How many of those products or services did you purchase and begin to consume/implement?

If you’re like most marketers I’m guessing you answered “a lot!” to most of those questions.

And that is why so many marketers are struggling to find any real success.

Instead they are repeatedly experience sluggish results which at best are coupled with a whole lotta information overwhelm.

Here’s the thing..

You know how they say the only things for sure in life are death and taxes?

Well I think we can all agree that we can add one more thing to that list...

“The only things for sure in life are death, taxes, and bright shiny objects in our indox everyday.”

And therein lies one of the biggest challenges for most marketers. Shiny objects.

Because mentally we are all hardwired to respond to sales pitches (using psychological persuasion techniques) that sell us on “quick-fix-fast-money” bullshit. AKA “shiny objects”.

And it’s not your fault. The gurus know this all too well and they take advantage of this fact daily.

They take advantage of the you unwitting entrepreneur daily.

If you feel like you are on a never-ending treadmill going nowhere and you’re not experiencing the kind of results you should be. Then you are a victim.

If you are “a Jack of all trades but expert at none”, you are a victim.

Again, this is not your fault. And I’m not trying to point any fingers here.

I’m simply telling it like it is.

But you can change all that.

You can hop off that never-ending treadmill leading to nowhere but frustration, get your ass in proper gear and become what I call a narrow-minded marketer.

The opposite by the way is a broad-minded marketer (not good).

Narrow minded marketers are focused.

They know who they are and exactly what they have to offer the marketplace.

They are experts.

They position themselves to become the KNOWN expert. The go to guy.

Narrow-minded marketers don’t try to please everybody.

They know their target audience and focus on giving them value.

And because they know what they stand for and why people are attracted to them, they focus on honing their expert skills making themselves better and better at their chosen “craft”.

So what is YOUR focus?

What are you an expert at?

What could you be an expert at?

What would you LIKE to be the expert at?

Figure that out and focus on becoming that expert.

Provide value to your TARGET audience and ignore the rest.

Build a real business and become the go to expert and watch as people come to you ready to buy without you every having to sell.

It doesn’t have to be that hard.

And I’m going to help you.

In the near future I’m going to be hosting a free training webinar to help you get off the shiny object hype-mobile and focused narrow-minded style.

But before I do that training I need your help.

It’ll only take about 20 seconds of your time.

Can you answer 3 multiple choice questions for me?

Doing so will help me determine the what is the best suited training for you.

Click here to answer.

See ya there,
Glen “the narrow-minded marketer” Hopkins