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Study Takes Close Look At Social Media Metrics
Posted 1st July 2012 at 11:25 PM by GT
Study Takes Close Look At Social Media Metrics
Almost every Internet Marketer is involved in Social Media in some way, from Facebook to LinkedIn, from Twitter to Stumbleupon to Google+ and any number of other social marketing and social networking sites.
In the early days of social marketing, it was taboo to talk business or attempt to promote your products and services on a social site. Today, however, the owners of the social sites being opportunists in their own rite, many such sites have introduced features or services allowing members to market, promote and advertise their products and their businesses.
Recently, a study on the effectiveness of Facebook advertising was completed highlighting a couple of specific social media metrics to watch: exposure and frequency. I wrote about this in my APC blog post, Social Metrics to Watch, where I mention some of details released in the study.
“Exposure Rate” is a new metric being analyzed that measures targeted engagement on Facebook.
“Frequency” looks at the amount of times the average Facebook user has been exposed to a specific advertisement.
Regarding Exposure Rate, the study noted that ads that reached 76-100 percent of their intended audience received an average click-through rate (CTR) of .038 percent and a conversion rate of 31.92 percent.
It is interesting to note that ads that reached only 0-25 percent of the intended audience resulted in an average CTR of .028 percent and a conversion rate of 11.81 percent. This tells me that it is very important to do your research and choose your targeted audience very carefully. You want to design your ad campaign to reach the maximum number of intended prospects as possible.
Regarding Frequency, here is something I found to be extremely interesting: The study indicated that there is a conversion drop-off of 32 percent when ads are shown to consumers more than six times. Not only that, but the CTR averaged 39 percent lower after the sixth ad impression. Wow.
Obviously, there is much more to social media advertising than simply paying for and posting an ad! As Internet Marketers, we really need to do our homework and design our advertising campaigns properly from beginning to end. A good balance between exposure and frequency appears to be vital.
It is good to be aware of studies like this one, as well as other new developments in social media metrics and analytics. The more we can learn about these things, the more successful we will be as marketers. Read my APC post for more insight regarding the study.
GT
Affiliate Power Central
For more info on this topic, read my post, Social Metrics to Watch.
~ ~ ~
* Home Business Opportunities and Affiliate Resources
* Free Article Directory – Blog Post: Submit to this directory TODAY!
* Brand Yourself! – Blog post: Social Networking for Internet Marketers
* Reinventing Your Life - Make the Rest of Your Life the BEST of Your Life!
* Follow Me On Twitter: ===> MyPowerSite <===| gtbulmer | StarrBizzcom
Almost every Internet Marketer is involved in Social Media in some way, from Facebook to LinkedIn, from Twitter to Stumbleupon to Google+ and any number of other social marketing and social networking sites.
In the early days of social marketing, it was taboo to talk business or attempt to promote your products and services on a social site. Today, however, the owners of the social sites being opportunists in their own rite, many such sites have introduced features or services allowing members to market, promote and advertise their products and their businesses.
Recently, a study on the effectiveness of Facebook advertising was completed highlighting a couple of specific social media metrics to watch: exposure and frequency. I wrote about this in my APC blog post, Social Metrics to Watch, where I mention some of details released in the study.
“Exposure Rate” is a new metric being analyzed that measures targeted engagement on Facebook.
“Frequency” looks at the amount of times the average Facebook user has been exposed to a specific advertisement.
Regarding Exposure Rate, the study noted that ads that reached 76-100 percent of their intended audience received an average click-through rate (CTR) of .038 percent and a conversion rate of 31.92 percent.
It is interesting to note that ads that reached only 0-25 percent of the intended audience resulted in an average CTR of .028 percent and a conversion rate of 11.81 percent. This tells me that it is very important to do your research and choose your targeted audience very carefully. You want to design your ad campaign to reach the maximum number of intended prospects as possible.
Regarding Frequency, here is something I found to be extremely interesting: The study indicated that there is a conversion drop-off of 32 percent when ads are shown to consumers more than six times. Not only that, but the CTR averaged 39 percent lower after the sixth ad impression. Wow.
Obviously, there is much more to social media advertising than simply paying for and posting an ad! As Internet Marketers, we really need to do our homework and design our advertising campaigns properly from beginning to end. A good balance between exposure and frequency appears to be vital.
It is good to be aware of studies like this one, as well as other new developments in social media metrics and analytics. The more we can learn about these things, the more successful we will be as marketers. Read my APC post for more insight regarding the study.
GT
Affiliate Power Central
For more info on this topic, read my post, Social Metrics to Watch.
~ ~ ~
* Home Business Opportunities and Affiliate Resources
* Free Article Directory – Blog Post: Submit to this directory TODAY!
* Brand Yourself! – Blog post: Social Networking for Internet Marketers
* Reinventing Your Life - Make the Rest of Your Life the BEST of Your Life!
* Follow Me On Twitter: ===> MyPowerSite <===| gtbulmer | StarrBizzcom
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