PART 3 - 7 Tips On Optimizing Your Online Videos For More Engagement
Posted 15th July 2015 at 10:49 AM by HanifQ
Tags video marketing, video seo
The fourth step is to create the video which can be done with Windows movie maker, or other video creation products that are available on the web. Camtasia is one of the best, allowing you to create a very professional video which can generate much more you are engagement if it is done the right way. Do you are engagement simply means that they are interested enough to watch the video from beginning to end, a clear sign that your video is right on track. It also acts as a miniature presell for the product that you are trying to market, properly preparing this viewer to becoming a buyer once they reach your website.
The fifth step is to upload the video and when you do this, it needs to be in MP4 format in most cases. This is true for YouTube, however other types of video formats are allowed. As the video is uploading, you will want to type in a title that is engaging, a description that should be over 150 words long, and a hyperlink at the top of the description. This will make it very easy for people to click through to your website where the product is being sold, helping you to come closer to making a sale. Finally, the keywords that you have done research on should be entered in the tags, and you should also consider adding your main keyword in the title and description as well. This will ensure that the search engine spiders will know exactly what you're video is about and help it to rank even higher.
The sixth step to take is doing a little bit of search engine optimization on your video which means no link backlinks to the video that you have uploaded. This will allow you to encourage the search engine spiders to take notice of the video, and also add social media links if possible, pointing to the video as many times as possible. The more links that you have, especially from credible locations that have high PR, the more likely it is that its ranking will dramatically improve. You might want to have a search engine optimization specialist do this for you using their expertise and the software programs and private blog networks that they will have at their disposal.
The final step of this process on optimizing your online video is to embed your video on your website. For some reason, if you're video is on a video sharing site like YouTube, and it is also on your website using the embed code provided, this will actually help the website rank. This is probably one of the most surprising aspects of how to optimize any video, but it works very well. Used in conjunction with the other six steps, you should be able to create a highly optimized video that will not only be extremely engaging, but will also rank well in the search engines.
Additional Video Optimization Techniques
To recap, to optimize your video using basic strategies, you need to do proper keyword research, add your keywords to your video in the title, description and tags, and also embed your video once it is published. It is also necessary to do proper search engine optimization such as building links to the video so that it can be easily found on the web. There are three other video optimization strategies that people are using today that are working very well. The first is to make sure that the video is published in a more locations than your video page, and on your website, such as submitting it to all of the other video websites on the Internet. Another tip is to embed your video on different Web 2.0 properties such as blogs, social media sites like Facebook, and also sharing your video with blogs that are in the same niche. And finally, once your video is published, it is important to use a Private Blog Network that is either owned by you, or by the search engine optimization company that you are working with, in order to quickly move your video to the top of the rankings. Instead of using one PBN as we have already recommended, you should have multiple PBNs pointing back to your website. This will create a literal web of links boosting your video to the top of the search engine rankings, a strategy that very few people use today.
Don't forget to see my PREMIUM Video Rankr Bonus Package.
The fifth step is to upload the video and when you do this, it needs to be in MP4 format in most cases. This is true for YouTube, however other types of video formats are allowed. As the video is uploading, you will want to type in a title that is engaging, a description that should be over 150 words long, and a hyperlink at the top of the description. This will make it very easy for people to click through to your website where the product is being sold, helping you to come closer to making a sale. Finally, the keywords that you have done research on should be entered in the tags, and you should also consider adding your main keyword in the title and description as well. This will ensure that the search engine spiders will know exactly what you're video is about and help it to rank even higher.
The sixth step to take is doing a little bit of search engine optimization on your video which means no link backlinks to the video that you have uploaded. This will allow you to encourage the search engine spiders to take notice of the video, and also add social media links if possible, pointing to the video as many times as possible. The more links that you have, especially from credible locations that have high PR, the more likely it is that its ranking will dramatically improve. You might want to have a search engine optimization specialist do this for you using their expertise and the software programs and private blog networks that they will have at their disposal.
The final step of this process on optimizing your online video is to embed your video on your website. For some reason, if you're video is on a video sharing site like YouTube, and it is also on your website using the embed code provided, this will actually help the website rank. This is probably one of the most surprising aspects of how to optimize any video, but it works very well. Used in conjunction with the other six steps, you should be able to create a highly optimized video that will not only be extremely engaging, but will also rank well in the search engines.
Additional Video Optimization Techniques
To recap, to optimize your video using basic strategies, you need to do proper keyword research, add your keywords to your video in the title, description and tags, and also embed your video once it is published. It is also necessary to do proper search engine optimization such as building links to the video so that it can be easily found on the web. There are three other video optimization strategies that people are using today that are working very well. The first is to make sure that the video is published in a more locations than your video page, and on your website, such as submitting it to all of the other video websites on the Internet. Another tip is to embed your video on different Web 2.0 properties such as blogs, social media sites like Facebook, and also sharing your video with blogs that are in the same niche. And finally, once your video is published, it is important to use a Private Blog Network that is either owned by you, or by the search engine optimization company that you are working with, in order to quickly move your video to the top of the rankings. Instead of using one PBN as we have already recommended, you should have multiple PBNs pointing back to your website. This will create a literal web of links boosting your video to the top of the search engine rankings, a strategy that very few people use today.
Don't forget to see my PREMIUM Video Rankr Bonus Package.
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