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15 Tips For Writing That Perfect Email Subject Line

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Posted 22nd July 2015 at 05:55 AM by HanifQ

E-mail is ubiquitous. It is impossible to imagine one’s life without e-mail. Most of the professionals send tens of e-mails on a daily basis but do not take enough time to write the perfect subject line. Most of the times, subject line is an afterthought.

If that's the case with you, you are not doing it right. In fact, it won't be wrong to say that a strong subject line stands a much better chance of recipient opening the e-mail and sending a response. Here are a few tips to write the perfect subject line. These tips work whether you are writing e-mail for a job application, to co-workers or to potential clients.

Write the subject line before you even start writing the e-mail. Sometimes, people do not even write the subject line and in such cases, these e-mails go unread and just sit in a quiet corner in a full inbox. Therefore, you should finalize the e-mail subject line before writing the actual e-mail.

The subject line should be short and to the point. Keep in mind that the modern smart phones only show 25 to 30 characters of the subject line whereas around 60 characters are revealed in a typical inbox.

Put the most important thing first. It is estimated that almost half of the e-mails sent are read on smart phones which means that the full subject line is not going to be visible on all the devices. Therefore, anything important should be in the first few characters.

The subject line space is precious and should not be wasted with filler words such as hello or nice to meet you. These words can be part of the e-mail itself.

Those looking for even more advanced email marketing tips should visit my List Academy Review thread.
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  1. New Comment
    Fingertips's Avatar
    A very helpful post Hanif, thanks. This is something I am always concious of, and totally agree about the imptotance of titling. I'm actually right in the middle of making some video tutorials on this subject, and my blog here is all about titling. The tip about smart phones only showing the first 25-30 characters is vital. Thanks for the heads-up. (Were there 15 tips?)

    Posted 23rd July 2015 at 05:28 AM by Fingertips Fingertips is offline

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