3 Strategies for Optimizing Video Sales Letters To Improve Your Earnings Per Click

If you have ever heard the term earnings per click, you have more than likely done some PPC advertising. Pay per click advertising is something that you can do on Google, and even Facebook, paying for each click that occurs on the ads that you are running. Earnings per click is representative of how many sales that you make for every click that you get when you advertise. If you have a substantial amount of sales, and a moderate amount of clicks on the ads that you are running, this means that your ROI is going to be up and your EPC is going to be phenomenal. Conversely, if you get many clicks, and just a few sales, your earnings per click is going to be very low. This means that your return on investment needs some improvement, otherwise you will be simply running ads on a daily basis and inevitably losing money. Here are three strategies that you can use when you are optimizing a video sales letter so that you can improve your overall PPC earnings.

Why Use Video Sales Letters?

Just a few years ago, prior to the mad craze of video watching, not to mention video marketing, a sales page was all about the content. People would hire a person to write the copy for their sales page, hoping that the words would motivate people to take out their credit card and make a purchase. Today, video sales letters are becoming much more popular due to the fact that people enjoy watching videos, and they appear to have a track record for generating a much higher EPC when SEO or PPC campaigns are run. Therefore, it is this promise of a higher ROI that motivates people to use videos as sales letters instead of a standard sales letter that is all about the copy. Despite how easy they are to watch, there is a lot of hard work that goes into their production.

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