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Using Email Marketing Campaigns To Increase Customer Engagement - 10 Strategies That Work

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Posted 19th August 2015 at 01:34 PM by HanifQ

One of the greatest fears that an Internet marketer can have, as well as any business owner that is using email marketing, is that their emails are not generating as much traffic or sales as they used to, prompting them to wonder what they are doing wrong.

Fortunately, there is no need to feel as if you are in a situation where your email marketing campaigns are simply going to produce mediocre results. There are several tips that you can use and implement right away to improve customer engagement. Here are 10 strategies that will work almost every time, regardless of the product or service you are offering, motivating the recipients of your emails to take action which can make you more profit this year.

1. Start With What You Know

The beginning point for anyone is to look at the emails that they currently have and analyze what is going wrong. This pertains to not just the content that you are using an email, but the way that you personalize each email and also how the recipient is viewing this information. You may want to increase the amount of information that you provide, making the message much more targeted. Some people have even eliminated most of the text in the emails, asking people to simply click on the link provided after a short introduction, getting them to do that initial engagement. This tends to be more useful than long emails with a considerable amount of information that most people will not read. However, by getting them to click on the link, taking them to a post that you have created with similar information, you will increase your odds of converting that engagement into a possible sale.

You can read the rest of the tips on my Voice Stak Review thread on warriorforum.
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