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How Can You Maximize PR Outreach With A Well-Planned Campaign?

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Posted 1st September 2016 at 05:40 AM by jaintechnosoft

In this Web world, where a number of industry players are competing against one another, it is very important and difficult too to earn popular links and mentions in news and media sites. It is highly important to gain organic visibility in search engines and generate brand awareness; and for this, you need to effectively combine PR, SEO and content marketing. Here are some strategies that will help you maximize the reach and outcome of both SEO and PR.


You need to make sure you do an appropriate research and have as much data as possible while resonating with editors and journalists. Information like who your buyer personas are, the different stages of the buying cycle of your products/services, keywords that are most important for your business at every stage in the buying funnel, keywords that your competitors are targeting to reach your target audience, and the content in your industry that is gaining the most social amplification. In order to impress journalists, bloggers and influencers, you need to perform an extensive research so as to have a successful amplification strategy.


Once you have all the data compiled together, and if a topic that is of interest to journalists and bloggers is identified, it can be used by the content marketing team to create content for the blog, infographics, videos and social media posts. It can then be sent to the media using a press release and direct media outreach. It has been found that press releases with photos, infographics, videos, reports and case studies gather twice as many views as those with text alone.

Media targeting

Different media are interested with different kinds of content. Some resonate with infographics while some resonate with videos. Thus, you need to be able to target every different media type with the most relevant content. Once you are able to do this, it is already half the battle won. You can use Google search operators to find people who have talked about relevant topics, and then use tools like PressRush to identify the best influencers to reach out to.

Social presence

Share your media hit on every social channel possible multiple times and use the opportunity to deepen your connections with influencers. This will help you establish your brand credibility and social presence. You can write a blog post on your site including the media hits and share the post on social media platforms. You can also create a Facebook ad campaign with the media hits. All these media hits will help editors know that you are newsworthy and acceptable.

Use these guidelines to gain the best possible PR outreach. Remember that you need a strong content marketing campaign so that you can start reaching out to the media and share your content assets in the best possible way. For any kind of assistance and to plan up a great strategy and campaign, you can join hands with Digital Paivardha, the leading online marketing company in Bangalore, that has a team of professionals and experts who can help you to the fullest.


It is important to earn links and mentions in news and media sites to generate brand awareness and gain organic visibility. Research, content creation, media targeting and increasing social presence is important to maximize the reach and outcome of SEO and PR.
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