Facebook Page Landing Page - How You Can Explode Your Social Promotions
Posted 11th September 2011 at 06:01 AM by jamesburchill
Tags facebook, landing pages, social media
There is no doubt we all understand the absolute and unyielding impact of Facebook. Social media can put your message, product or service in front of thousands (potentially millions) of people and it costs you literally nothing. But, the next time you set up a fan page you should consider adding a little known gem that can explode your social promotions - a custom Facebook landing page!
Many marketers and businesses promoting on Facebook are unaware they can have a personalized landing page to attract leads, which is all the more reason you should have one. A Facebook page landing page is a great way for you to display a custom graphic, message or photo and personalize the first thing your Facebook visitors see. It's a powerful way to customize your fan page and make it more attractive and more inviting. There are a number of great benefits to using a landing page, but here are the top three:
1. It makes you stand out from the crowd!
Think about how many fan pages the average Facebook user may see every day. Dozens or possibly several dozen! The one thing most of these pages have in common is they're bland, boring and all look alike. If you have a custom landing page, everyone who visits will see you're immediately different and unique. That makes you memorable and gives you a leg up on the competition.
2. It can draw them in!
If you build it, they will come - have you ever heard that expression before? When it comes to a Facebook page landing page, it's the truth. A landing page can deliver a message in an interesting and unique way. Think about a website that's just plain text, and then consider a website with an interesting graphical interface. Which one do you think attracts more business? You can use your landing as a 'splash page' and with proper technology - even a mini-website! It can be an easy way to drop people in and make them find out more about your product, service or business.
3. It's easy to setup!
Not only can you set up a landing page with minimal HTML knowledge, but there are also tons of services that will help you get started. All you really need is an interesting graphic or image that delivers your business message. Something flashy always works to catch the eye! You can get a Facebook landing page up and running in very little time with the right help or resources, and it works with existing pages too (it's a perfect addition.)
There are already many large businesses -- like Best Buy and Victoria's Secret -- using this relatively untouched trick, do you think they know something you don't? No, they just like results! As Facebook continues to develop, there will no doubt be other ways to make your business appeal to visitors. But for now, a Facebook page landing page is one of the most effective things that you can do to increase the success of your social promotions.
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Many marketers and businesses promoting on Facebook are unaware they can have a personalized landing page to attract leads, which is all the more reason you should have one. A Facebook page landing page is a great way for you to display a custom graphic, message or photo and personalize the first thing your Facebook visitors see. It's a powerful way to customize your fan page and make it more attractive and more inviting. There are a number of great benefits to using a landing page, but here are the top three:
1. It makes you stand out from the crowd!
Think about how many fan pages the average Facebook user may see every day. Dozens or possibly several dozen! The one thing most of these pages have in common is they're bland, boring and all look alike. If you have a custom landing page, everyone who visits will see you're immediately different and unique. That makes you memorable and gives you a leg up on the competition.
2. It can draw them in!
If you build it, they will come - have you ever heard that expression before? When it comes to a Facebook page landing page, it's the truth. A landing page can deliver a message in an interesting and unique way. Think about a website that's just plain text, and then consider a website with an interesting graphical interface. Which one do you think attracts more business? You can use your landing as a 'splash page' and with proper technology - even a mini-website! It can be an easy way to drop people in and make them find out more about your product, service or business.
3. It's easy to setup!
Not only can you set up a landing page with minimal HTML knowledge, but there are also tons of services that will help you get started. All you really need is an interesting graphic or image that delivers your business message. Something flashy always works to catch the eye! You can get a Facebook landing page up and running in very little time with the right help or resources, and it works with existing pages too (it's a perfect addition.)
There are already many large businesses -- like Best Buy and Victoria's Secret -- using this relatively untouched trick, do you think they know something you don't? No, they just like results! As Facebook continues to develop, there will no doubt be other ways to make your business appeal to visitors. But for now, a Facebook page landing page is one of the most effective things that you can do to increase the success of your social promotions.
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