Jeremy Morgan is an SEO / Internet Marketer from Portland Oregon. Here I leave my tips, tricks and advice related to good marketing and promotion of your websites. Bookmark us, and if you like add me as a friend!
Where is your marketing?
Posted 25th March 2010 at 11:23 AM by Jeremy Morgan
I think a lot of people have the wrong idea about what marketing really is. Many marketers have had no formal training in business (not that there is anything wrong with that) so they don't know the true definition of marketing:
So when do you do YOUR marketing, before or after your product's release? A lot of people will say after, because they confuse marketing with advertising.
Marketing is not advertising!
You should be doing most of your marketing before release, because it's during the development of your product that marketing is done. While building your product, you have to ask yourself:
Who will use this product?
What problem will it solve?
Are there existing solutions already out there?
How is mine better?
Can people afford it?
Can people use it?
These are just a few questions you should ask. You need to get inside the head of your customer, and really figure out what it is you want your product to do, who will use it, and how you can make it better than your competition.
You can't just build a product and then make the general public like it. While on some freak occurrences this may work, most of the time it won't. You have to put your energy into making your product great before anyone sees it.
Once you've built that great product that solves someone's problems you figure out how to get it in front of them so they'll buy it.
Is there any marketing done post release? Yes! Definitely. After your product is released you must make your advertising highlight the best features of the product for those who will use it. You have to create a perceived value for your product.
If you're targeting high-end rich clients you have to make your product look like something worth lots of money (and it better be worth it!) if you're targeting low end economy markets you have to make sure your price is affordable and you're the right choice.
Price points are a whole other article, but it is one of the biggest factors for which audience you are targeting, and you have to work accordingly.
So put more focus in the development end of your product, and you'll find the release goes that much better.
Quote:
Marketing is the organization of the sale of a product, for example, deciding on its price, the areas it should be supplied to, and how it should be advertised.
Marketing is not advertising!
You should be doing most of your marketing before release, because it's during the development of your product that marketing is done. While building your product, you have to ask yourself:
Who will use this product?
What problem will it solve?
Are there existing solutions already out there?
How is mine better?
Can people afford it?
Can people use it?
These are just a few questions you should ask. You need to get inside the head of your customer, and really figure out what it is you want your product to do, who will use it, and how you can make it better than your competition.
You can't just build a product and then make the general public like it. While on some freak occurrences this may work, most of the time it won't. You have to put your energy into making your product great before anyone sees it.
Once you've built that great product that solves someone's problems you figure out how to get it in front of them so they'll buy it.
Is there any marketing done post release? Yes! Definitely. After your product is released you must make your advertising highlight the best features of the product for those who will use it. You have to create a perceived value for your product.
If you're targeting high-end rich clients you have to make your product look like something worth lots of money (and it better be worth it!) if you're targeting low end economy markets you have to make sure your price is affordable and you're the right choice.
Price points are a whole other article, but it is one of the biggest factors for which audience you are targeting, and you have to work accordingly.
So put more focus in the development end of your product, and you'll find the release goes that much better.
Total Comments 1
Comments
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Nice post Jeremy, but it really good when developers working in touch with market team.
Market team and support team binding developers and users. Without this interaction will be destructive gap between developer and customer. And even great product will be not accepted by users.Posted 26th March 2010 at 03:47 PM by SeoDev
