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Amazing Impact of Colors in Advertisements

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Posted 13th April 2013 at 12:49 PM by JoeRemington

Visual appearance is supposed to be more appealing when compared to any other senses, no matter what the medium of presentation is. Other senses facilitate visual appeal, and are also important to concentrate on.

According to a study, big budget companies spend billions in the color market research, which helps in product and packaging development. Color, along with content, helps to pertain the interest of the visitor and makes him surf the website longer.

Colors are known to influence the behavior of a person. Like blue color is said to have a relaxing effect. Red represents passion and love. A dating website can have red as the background color. Fast food restaurants have bright picture of food beautifully decorated pasted on the walls. This tempts the taste buds of the customer and the customer pounces on the food, eats and leaves quickly. And this is exactly the reaction expected.

Light effects can also be used to play with the mind of the on-looker. Advertisements, especially for food products, have strategically placed lights.

Countries around the world have different cultures that relate a color to an occasion or emotion. People living near the equator like warm colors and people living nearer to the poles like cold colors.

It's a must for an advertiser to have the knowledge about the colors and what they refer too. Red stands for love, excitement, passion, strength, and danger. Blue stands for cool, trust, belonging and reliability.

From the advertiser's point of view, we can conclude that colors can determine the shopping habits of customers. Smart shoppers are attracted to pink, light blue and navy blue colors. Companies use colors in logo, advertisement, etc., to pass the right message to the customer.

Before designing an advertisement, the targeted customers should be recognized and the advertisers shouldn't use the colors that are their personal favorites but according to the ad campaign. Yellow, red, blue and green, which are the primary colors, are the colors, which attract the children, which is why parents buy those colors for their kids.

Like blue color is said to have a relaxing effect. People living near the equator like warm colors and people living nearer to the poles like cold colors.

Smart shoppers are attracted to pink, light blue and navy blue colors. Before designing an advertisement, the targeted customers should be recognized and the advertisers shouldn't use the colors that are their personal favorites but according to the ad campaign. Yellow, red, blue and green, which are the primary colors, are the colors, which attract the children, which is why parents buy those colors for their kids.


Be sure to tell me what you think about the effect colors have in advertising, I'd love to hear your thoughts. I'll likely be doing a follow up on this subject to dig deeper into it and give some more examples and we'll see where it goes from there.

"Leaders know that success is Effectiveness in Action and they take Effective Action Daily." Joe Remington
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