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Secret #7 - *10* Profitable Secrets to Create the Ultimate First & Last Impression with Your Clients

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Posted 23rd September 2014 at 08:25 PM by John Di Lemme

Secret #7

S: Shocking, Solution, Secret, Shortcut, Spoken for, and Sold Out

You can build a sustainable business by giving away surprise bonuses. Your clients will feel they’re getting the biggest bang for their buck.

My clients are always shocked when they receive surprise bonuses with an item that they ordered. Recently, a client from Hawaii ordered a one-dollar CD from me. When she opens the package that my team sent, five CDs will fall out. Four of those CDs are surprise bonuses.

Those bonuses are my solution and my secret for thriving in a bad economy. They make first-time customers into lifetime customers, and lifetime customers are a bulletproof vest for a business in a so-called bad economy.

Remember that your clients can do business with someone else. There are other businesses that offer the same products and services that you offer. The only way to differentiate yourself from your competitors is to add extraordinary value for clients through top-notch, extreme customer service and surprise bonuses.

My recent customer from Hawaii can and probably has purchased motivational CDs and marketing CDs from other businesses. But I gave her bonuses. I showed her that I valued her. So, from now on, I doubt she’ll go to anyone else but me for motivational products and marketing products.

She’ll also find that my products can assist her in discovering the secrets to running a successful business. Many of those secrets can be found in my book, “57 Must-Use Words in Every Piece of Marketing You Do for Your Business.”

In that book, I reveal to the world that there are powerful, proven, time-tested words that you can use to close sales on a consistent basis. Here are four of those words: shortcut, secret, spoken for, and sold out. The next time you do a direct mail campaign for one of your products, use those four words.

In your sales letter, tell each client: “I wanted to reach out to you today because I know you’re looking for a shortcut to success. We found the secret. And before all these products are spoken for and they’re sold out, I want to make sure you get a chance to own yours now.”
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